The best link in bio tools in 2026 span a range of jobs: Linktree for broad name recognition, Stan Store for selling digital products directly, Beacons for email and brand deal tracking, Carrd for a cheap standalone page, Shorby for marketers running retargeting pixels, and More.You for creators who want their page structured for AI agents as well as people.
Picking a tool comes down to what the page needs to do beyond hold links. Some tools are built around selling, some around analytics, some around raw simplicity. The right fit depends on which job matters most to you this year.
This roundup covers six tools, what each does well, and where they differ in scope. Every pricing and feature claim below was verified in September 2026, since this category updates its plans often. New to the category? Start with what a link in bio actually is.
Key Takeaways
- There is no single best tool, only a best fit. Selling digital products, tracking brand deals and building a five-minute static page are different jobs.
- Pricing models vary more than features do. Some tools charge a flat monthly fee, others take a transaction fee on top, and some do both.
- Free plans usually cap something. Watch for link limits, branding you cannot remove, or a transaction fee on sales.
- AI readability is a newer differentiator. As AI agents read creator pages to answer questions, structured data and crawler policies start to matter alongside design.
- Check pricing before you commit. Every tool on this list has changed its plans within the last year.
The 6 tools compared
| Tool | Best known for | Notable limitation |
|---|---|---|
| Linktree | Name recognition, largest install base | No custom domain on any tier, transaction fee through its paid plan |
| Stan Store | Selling digital products and courses directly | Entry plan starts higher than most link-only tools |
| Beacons | Email marketing and brand deal tracking built in | Transaction fee applies unless you upgrade past the entry paid tier |
| Carrd | Extremely low cost, full design control | Built for simple static pages, not for storefront-style selling |
| Shorby | Retargeting pixels and messaging app integrations | Built for performance marketers more than casual creators |
| More.You | AI readable pages: llms.txt, agent manifest and structured data on every page, plus auto-pin and post attribution | New platform, still building its track record |
1. Linktree
Linktree does what it does well: it is the most recognized name in the category, and a new visitor rarely needs it explained. It supports unlimited links and a template gallery on its free tier.
Linktree raised its prices in late 2025, with Pro moving from $9 to $15 a month and Premium from $24 to $35 a month, holding steady into 2026 (linktr.ee, September 2026). A 9% transaction fee on product sales persists through the $15 Pro plan, and no tier currently offers a custom domain (linktr.ee, September 2026). For more on why that matters, see custom domains for your link in bio. Best for creators who want the most widely recognized option and do not need a custom domain.
For more on switching away from Linktree specifically, see 7 Linktree alternatives.
2. Stan Store
Stan Store leads with commerce. It is built around selling courses, coaching calls and digital products directly from the page, with funnels and payment plans as you move up its tiers.
The Creator plan runs $29 a month and the Creator Pro plan runs $99 a month, adding funnels, order bumps, dynamic pricing and email marketing. Both tiers carry 0% transaction fees on product sales (stan.store, September 2026). Best for creators whose primary goal is selling directly from the page, not just linking out to a separate storefront.
3. Beacons
Beacons pairs a link page with creator business tools: email marketing, a brand deal CRM and social analytics.
Its free plan includes unlimited links, one email collection block, content embeds and standard analytics, alongside a 9% transaction fee on digital product sales (beacons.ai, September 2026). The Creator Pro tier at $10 a month adds email marketing, brand deal tracking and analytics dashboards; the Store Pro tier at $30 a month removes the transaction fee on sales (beacons.ai, September 2026). Best for creators actively pitching brand deals and running email lists alongside their page.
4. Carrd
Carrd is the simplicity option. A single Pro tier costs roughly $9 a year and includes a custom domain, making it the cheapest tool on this list by a wide margin (carrd.co, September 2026).
The tradeoff is scope: Carrd is a general-purpose one-page site builder, not a purpose-built link in bio tool with product or booking blocks out of the box. Best for anyone who wants full design control on a static page and is comfortable building it themselves.
5. Shorby
Shorby (formerly Shor) targets marketers running paid traffic. It supports retargeting pixels and messaging app integrations (WhatsApp, Telegram, Messenger) alongside its link page, at $12 a month (shorby.com, September 2026).
That feature set makes it a fit for a narrower audience than the other tools here. Best for creators or marketers who need retargeting pixels on their bio link for ad campaigns.
6. More.You
More.You is the AI native link in bio platform: one page carrying your links, products, events, bookings and FAQ, built to be read by people and by AI agents at once. Every published page ships a per-page llms.txt summary, an agent manifest, and structured data generated from your blocks (FAQPage from your FAQ, Product and Offer from product blocks, Event from event blocks). Auto-pin moves your newest post’s link to the top automatically, and attribution ties clicks back to the post that drove them.
Best for creators, musicians, small businesses and digital sellers who want a page built for the AI search era from the start, not retrofitted onto an older link list.
More.You publishes its own side-by-side comparisons against the tools in this list, which is worth reading alongside a roundup rather than instead of one.
Which tool fits which job
- Want the most recognized name and do not need a custom domain: Linktree.
- Want to sell courses or coaching directly from the page: Stan Store.
- Want email marketing and brand deal tracking built in: Beacons.
- Want the cheapest possible static page with full design control: Carrd.
- Run paid social and need retargeting pixels on your bio link: Shorby.
- Want a page structured for AI agents as well as people, with auto-pin and attribution: More.You.
Whichever tool you pick, the same link in bio best practices apply once your page is live.
Create your More.You page and see what an AI readable link in bio looks like: structured data on every block, auto-pin for your latest post, and attribution that shows which content actually drives clicks.
FAQ
Which link in bio tool is completely free?
Linktree and Beacons both offer usable free plans, though each caps something: Linktree adds its own branding and offers no custom domain, and Beacons charges a 9% transaction fee on product sales at the free tier.
Which link in bio tool is best for selling digital products?
Stan Store is built specifically around direct sales, with 0% transaction fees on its paid tiers and funnel features on its higher plan. Beacons’ Store Pro tier is a comparable option once you remove its transaction fee.
Do any of these tools charge a transaction fee?
Linktree and Beacons both apply a transaction fee on product sales at lower tiers. Stan Store charges 0% on product sales across both its plans. Verify current terms on each provider’s own pricing page before committing, since these change.
Is a cheaper tool always a worse choice?
No. Carrd costs a fraction of the other options and is a strong choice if you want a simple static page and are comfortable with more hands-on setup. The right tool depends on what job the page needs to do, not just price.
What does an AI readable link in bio page actually mean?
It means the page ships machine-readable data, like a plain text summary and structured data describing your products, events and FAQ, so AI agents and chat assistants can accurately answer questions about what you do, not just people browsing the page directly.
Sources
- Linktree pricing and features (linktr.ee, September 2026)
- Stan Store pricing and features (stan.store, September 2026)
- Beacons pricing and features (beacons.ai, September 2026)
- Carrd pricing (carrd.co, September 2026)
- Shorby pricing and features (shorby.com, September 2026)
- More.You product features:
docs/moreyou/01-product-brief.md, sections 2 and 3.
