Organize your link in bio by grouping related links into named collections once the page runs past eight or nine blocks. Keep one pinned priority and your newest post ungrouped at the top, then sort the rest into three to five groups named by what a visitor gets. The goal is simple: someone should find the thing they came for in one scan, not by reading twelve labels in a row.
The flat list made sense when a bio page held four links. Now it holds a shop, a newsletter, a booking form, two affiliate codes and a podcast feed, and it stops working long before most people notice. Clicks quietly concentrate on the top two blocks while everything underneath collects views and nothing else.
This guide covers when to group, how to pick and name the groups, how many is too many, what stays ungrouped, and how to confirm the change worked. There’s a full before and after page structure near the end.
Key Takeaways
- Group when the page scrolls past two phone screens or when your top two blocks take almost all the clicks. Those are the symptoms that matter.
- Build groups around arrival intent, not around how you file things internally. Visitors arrive wanting one thing and they don’t know your categories.
- Name each collection by outcome. “Book a session” beats “Services.” “Start here” beats “Resources.”
- Three to five collections is the working range. Past six, the group labels become the new wall of buttons.
- Two things stay ungrouped at the top: the one link you most want clicked, and your newest post.
Three symptoms that say it’s time to organize your link in bio
Three signals show up first, and any one of them is enough.
The page scrolls past two screens on a phone. A visitor who has to swipe twice to reach the bottom has already decided the page is a menu rather than an answer. Two screens is the practical ceiling.
You’re past eight or nine blocks. Every extra block is another label to read and another decision to postpone. Somewhere around nine, scanning stops being scanning and starts being work.
Clicks pile onto the top two blocks. This is the clearest one, and it’s the only symptom you can measure. If your click-through rate per block drops close to zero after position three, the rest of the page isn’t underperforming, it’s invisible. Tracking your link in bio clicks shows you this distribution in a couple of minutes.
Grouping cuts the number of things a visitor evaluates from twelve to four. It doesn’t fix weak links. Cap the list first, then group what survives, which is why link in bio best practices starts with removing links rather than rearranging them.
Choose groups by how visitors arrive, not by how you run your business
The most common mistake is grouping by internal category: Products, Content, Social, Other. That’s an org chart. Nobody lands on your page looking for the “Content” section.
Visitors arrive from a specific post with a specific question. A follower who watched a technique video wants to know what you used. Someone who saw a client result wants to book. A brand contact wants your rates. Those are the three or four reasons anyone opens your bio link, and each should map to exactly one collection.
Write the reasons out before you touch the page. Open your last twenty posts and ask what each one was asking people to do. The pattern is usually blunt: buy the thing, learn the thing, hire me, follow me elsewhere. If two planned groups serve the same reason, they’re one group.
Campaigns and seasons work the same way. A collection named for a live launch, a tour or a holiday drop is still grouping by arrival intent, because while it’s running that’s the reason people are showing up. Pull it down when the reason expires.
Name each collection by the outcome, not the category
A group label is a button that costs a tap. It has to promise something, or visitors skip it the way they skip “Link 3.” Read the label and ask “and then what?” If it doesn’t answer, rewrite it as the thing the visitor walks away with.
| Category name (weak) | Outcome name (works) | Why |
|---|---|---|
| Services | Book a session with me | Names the action, not the department |
| Resources | Free templates and guides | Says what’s inside and what it costs |
| Shop | Presets and Lightroom packs | Specific enough to self-select |
| Content | Watch the latest series | Points at one thing, not an archive |
| Other | Delete it | A group nobody would choose to open |
Keep labels to two to four words where you can. Long labels wrap on a phone and lose the scannability you grouped the page to get back.
How many collections is too many
Three to five. Below three, you haven’t reduced anything, you’ve added a layer. Above five, you’ve rebuilt the wall of buttons one level up and added a tap to reach anything.
Six is where it usually breaks. At six groups plus a pinned link plus your latest post, the visitor is back to eight decisions and each one now hides its contents. That’s worse than the flat list you started with. If you genuinely have six reasons people visit, either two of them overlap, or the page is carrying links that belong on your own site instead.
What stays ungrouped at the top
Two things, and only two.
The one link you most want clicked. Whatever you’re driving right now: a launch, a booking form, a waitlist. It sits above every group as a single block with a label that says what happens. Burying your priority inside a collection undoes the point of the exercise.
Your newest post. The traffic spike on a bio page lands in the hours right after you post, and those visitors want the exact thing they just watched. On More.You, when a scheduled social post goes live its link can pin to the top of the page automatically for a configurable number of hours, so the page reorders itself without you opening the editor. Auto-pin your latest post covers the timing.
Everything else goes into a group. Social icons are a fair third exception, since platform logos communicate their destination without a label.
Every item on the page is a block, and More.You’s bio page blocks reorder by drag, so regrouping is a rearrangement rather than a rebuild.
Collapsed or always open?
Collapsed groups save vertical space and cost a tap. Open groups cost space and cost nothing. The choice depends on how evenly your traffic splits: collapse when one offer dominates, stay open when three audiences arrive in roughly equal numbers and scanning beats tapping.
| Situation | Use | Why |
|---|---|---|
| One dominant offer, long tail below | Collapsed | Keeps the priority above the fold |
| Three audiences, even split | Always open | Scanning beats tapping when nobody dominates |
| Seasonal or campaign group | Open while live | The reason people came shouldn’t hide |
| More than 4 items in a group | Collapsed | Long open lists recreate the original problem |
If you can’t decide, start open. An open group is legible on the first visit, and you can always collapse it once the click data tells you which section wins.
Before and after: a worked page structure
A fitness creator with a course, a coaching offer, three affiliate codes and a podcast. Fourteen blocks, no hierarchy, four screens of scrolling on a phone.
| Position | Before (flat list) | After (grouped) |
|---|---|---|
| 1 | Link to my course | Join the 8-week program (pinned priority) |
| 2 | Newsletter | Latest post: kettlebell form fix (auto-pinned) |
| 3 | Book a call | Train with me (course, coaching, book a call) |
| 4 | Podcast | What I actually use (3 affiliate codes) |
| 5 | Supplement code | Listen and read (podcast, newsletter) |
| 6 | Protein code | Social icons |
| 7 | App code | |
| 8 | Free PDF | |
| 9 | ||
| 10 | TikTok | |
| 11 | YouTube | |
| 12 | Discord | |
| 13 | Old challenge signup | Removed (expired) |
| 14 | Merch (out of stock) | Removed (out of stock) |
Fourteen decisions became five, and two of those five are the things the creator most wants clicked. The free PDF and the Discord invite folded into the collections they belong to, and two dead links came off entirely, which is the part most people skip.
The design choices underneath this, header layout, theme, button style, don’t change when you group. They just have less noise to fight. The bio page design guide covers those in order.
Check the change with click data, not taste
A regrouped page always feels better to the person who regrouped it. That feeling is worthless as evidence.
More.You reports click-through rate per block, so the number to compare is the share of total clicks going to blocks below position two. If grouping worked, that share goes up and total clicks go up with it. If total clicks fall, your labels are hiding things people used to see, and the fix is renaming the group rather than undoing the structure.
Give it two weeks and change one thing at a time. Regrouping, renaming and reskinning in the same week leaves you with a page that performs differently and no idea which edit did it. The rule behind everything in getting more clicks on your link in bio applies here: one variable, then measure.
On More.You a collection block does this directly: it groups other blocks under one heading, renders as an expandable group, and its fold state is part of the published page, so the structure you design is the structure a visitor gets. Grouping helps the second audience too. Every published More.You page ships a plain-text summary at /llms.txt and structured data generated from your blocks, so the AI systems answering “what does this creator sell” get a page with shape instead of a wall of buttons. Create your More.You page and give both audiences something they can act on.
FAQ
How many links should be in one collection?
Two to four. A group with one item isn’t a group, and a group with seven recreates the scanning problem you grouped the page to solve. A collection that keeps growing past four is really two collections.
Should I group my social links?
Usually not as a named collection. Platform logos communicate their destination without a label, so a row of social icons works better as its own element than as a group a visitor has to open.
Does grouping links hurt my click-through rate?
It can, temporarily, if your labels are vague. A visitor who could previously see “Book a call” and now sees “Services” has lost information. Name groups by outcome, watch the click share below position two for two weeks, and rename rather than revert if the number drops.
What do I do with campaign links after the campaign ends?
Remove them. A collection named for a launch that closed three months ago tells visitors the page isn’t maintained, which costs trust on every other link. Deleting expired blocks is the cheapest maintenance on a bio page.
Sources
- More.You product brief, section 2 (blocks, collections, drag reorder, pinning, auto-pin, analytics with CTR per block).
- More.You product brief, section 3 (per-page llms.txt and structured data generated from blocks).
- More.You product brief, section 4 (positioning arguments).
