An affiliate storefront is a page where a creator curates products with affiliate links attached, so a single link in bio leads to a full shop instead of one item. ShopMy, LTK and the Amazon Influencer Program each run this model differently: commission rates, who sets them, how fast you get approved and how you get paid all vary enough to change which one fits your audience.
Plenty of creators run all three at once, plus plain affiliate links to programs no storefront tool covers. None of them is strictly better. Each trades off differently on commission rate, approval difficulty and how much control you have over what you can link.
This guide compares how ShopMy, LTK and Amazon’s storefront actually work, what each pays, and where a bio page fits around all three so the traffic you send has one home instead of three disconnected links.
Key Takeaways
- ShopMy commissions typically run 10% to 30%, set per brand, with the platform keeping an 18% cut of what you earn and no monthly fee to join.
- LTK commissions typically run 10% to 25%, and the platform requires an application with a minimum audience size before you’re approved.
- Amazon’s Influencer Program pays 1% to 20% depending on category, with luxury beauty near the top and grocery and health near the bottom.
- Amazon’s tracking cookie lasts 24 hours, extending to 89 days only if the shopper adds the item to their cart within that window.
- A bio page ties all three storefronts together, showing which platform actually converts instead of guessing from three separate dashboards.
How each platform works
ShopMy
ShopMy connects to existing retailer and brand affiliate programs and converts eligible products into ShopMy links automatically, so you can often link a brand even without a direct partnership. Commission rates run roughly 10% to 30%, set by the individual brand or retailer rather than negotiated per creator, and ShopMy operates on an 82/18 revenue split, meaning it keeps 18% of what a link earns (creator-hero.com, September 2026).
Approval isn’t gated by a hard follower minimum. Accounts commonly activate storefronts around 1,000 followers, though ShopMy reviews the whole profile, a public presence, product-focused content and an engaged audience, rather than one number. Applying through an existing creator’s referral link often speeds up approval; applying directly through the platform typically takes three to five business days for review (saltyvagabonds.com, September 2026). There’s no monthly fee, and payouts go out weekly through Stripe or PayPal.
LTK
LTK runs a consumer-facing shopping app where creators publish shoppable posts directly, reaching an audience that opens the app specifically to shop rather than arriving from an outside link. Commission rates typically run 10% to 25% depending on category, with fashion and accessories often at the higher end and beauty closer to the lower end (femfounded.org, September 2026).
Approval requires an application, and LTK looks for at least 5,000 followers on a public profile along with high-quality content posted at least twice a week (creatorflow.so, September 2026). The bar is higher than ShopMy’s, and the tradeoff is a built-in shopping audience rather than depending entirely on your own traffic.
Amazon Influencer Program
Amazon’s Influencer Program gives approved creators a branded storefront on Amazon itself, with commission rates set centrally by category rather than negotiated per creator or brand. Rates run roughly 1% to 20% across categories: around 10% for luxury beauty, 5% for digital music and handmade goods, 4% for most other categories including handbags and accessories, 3% for toys, furniture, home and sports, and as low as 1% for health, personal care and grocery, with a small list of excluded categories at 0% (sellersonar.com, September 2026).
Amazon’s tracking cookie is notably short: 24 hours from the click, though it extends to 89 days if the shopper adds the item to their cart within that first 24-hour window (sellersonar.com, September 2026). Approval requires an application reviewed within one to five business days, plus tax paperwork (a W-9 for US creators, W-8BEN otherwise) before payouts begin.
Side-by-side comparison
| ShopMy | LTK | Amazon Influencer | |
|---|---|---|---|
| Typical commission | 10% to 30%, set per brand | 10% to 25%, varies by category | 1% to 20%, set by Amazon per category |
| Platform’s cut | 18% of what you earn | Built into the brand’s rate | None separate; rate is the rate |
| Approval bar | Soft, often around 1,000 followers | Application, 5,000+ followers typical | Application, no published minimum |
| Cookie / tracking window | Varies by underlying brand program | Varies by underlying brand program | 24 hours, up to 89 days if cart-added |
| Payout schedule | Weekly | Per program terms | Standard Amazon payout cycle |
| Best fit | Wide brand coverage, low barrier to start | Built-in shopping audience | Anything already sold on Amazon |
Plain affiliate links still have a place
None of the three storefronts replace a direct affiliate relationship with a brand or a niche program that isn’t in any storefront’s network. A plain affiliate link, applied for directly and added as its own labeled block on your bio page, often pays a higher rate than a storefront’s cut of the same sale, since there’s no platform fee sitting between you and the commission. The tradeoff is more manual work: no dashboard combining every program in one place, and no automatic conversion of a product mention into a trackable link. Affiliate links in bio covers setup and disclosure for that direct route, including the FTC rules that apply no matter which platform or plain link you’re using.
Where a bio page fits around all three
Running ShopMy, LTK and Amazon at once usually means three separate dashboards and no single view of which one actually converts for your specific audience. A bio page with a dedicated products block per storefront, plus attribution back to the post that drove the click, closes that gap. Instead of guessing which platform earns you the most, you can see it: this Reel drove clicks to your ShopMy page, that carousel drove them to your Amazon storefront.
Create your More.You page and add each storefront as its own block, so a visitor sees your full shop instead of a single link, and you see which post actually sent them there. That’s the same attribution argument that separates guessing from knowing, applied to affiliate income specifically.
Track what actually converts, not just what pays the most
The highest commission rate on paper doesn’t always win once you account for how many of your followers actually shop each platform. A 10% Amazon rate on a product your audience buys constantly can outearn a 30% ShopMy rate on a brand they rarely purchase. Creator income streams covers how affiliate income compares to your other monetization options, and track link in bio clicks covers the mechanics of seeing per-block performance instead of one flat total.
FAQ
Which pays more, ShopMy, LTK or Amazon Influencer?
It depends on the category and brand. ShopMy commissions run 10% to 30% before an 18% platform cut, LTK runs 10% to 25%, and Amazon runs 1% to 20% by category. The highest listed rate doesn’t always win once your audience’s actual buying behavior is factored in.
Do I need a minimum follower count to join ShopMy or LTK?
ShopMy has no strict minimum, though accounts commonly activate around 1,000 followers. LTK’s stated bar is higher, typically 5,000 followers on a public profile with consistent posting.
How long does an Amazon Influencer link stay trackable after someone clicks it?
24 hours from the click. If the shopper adds the item to their cart within that window, the tracking extends to 89 days even if they don’t buy immediately.
Can I use ShopMy, LTK and Amazon Influencer at the same time?
Yes. Many creators run all three, along with direct affiliate links to programs outside any storefront’s network, and link each as its own block on their bio page.
Do affiliate storefront links still need FTC disclosure?
Yes, the same disclosure rules apply regardless of which storefront or plain link you’re using. Affiliate links in bio covers what that disclosure needs to say and where it needs to appear.
Sources
- ShopMy commission structure and revenue split (creator-hero.com, September 2026)
- ShopMy approval process and payout schedule (saltyvagabonds.com, September 2026)
- LTK commission rates by category (femfounded.org, September 2026)
- LTK creator requirements (creatorflow.so, September 2026)
- Amazon Influencer Program commission rates by category (sellersonar.com, September 2026)
- More.You product brief, sections 2 to 3 (blocks, attribution).
