You sell digital products from your link in bio by adding a product block to your page, linking it to wherever the file or course actually lives, Gumroad, Payhip, your own checkout, and pinning it when you launch. The bio page handles discovery and the first click; a dedicated seller tool or your own checkout still handles the transaction and delivery. Fees vary by platform, so check them before you price anything.
If you’ve built an audience on Instagram or TikTok, a digital product, a preset pack, a template, a short course, a guide, is often the fastest way to earn from that attention without building a full storefront. The hard part isn’t creating the product. It’s the path from “someone sees your post” to “someone pays for the thing.”
This guide covers where the product block fits on your page, what the major platforms actually charge to process a sale, and how to set the whole flow up so a follower can go from scroll to purchase in three taps.
Key Takeaways
- The bio page is the storefront window, not the checkout. It sends traffic to wherever you actually process payment.
- Gumroad charges 10% + $0.50 per direct sale, more through its Discover marketplace or mobile app.
- Buy Me a Coffee charges a flat 5% platform fee, with card processing billed separately.
- Pin your product when you launch, then let it settle into normal block order once the initial spike passes.
- Attribution tells you which post actually drove the sale, not just that a sale happened.
Where the product block fits
A product block on your bio page shows the item, price and a short description, and links out to wherever the transaction happens. It sits alongside your other blocks, links, socials, events, so a visitor sees it in context rather than landing on a bare checkout page with no sense of who you are.
Because More.You pages are server-rendered with correct OpenGraph and Twitter meta, a link to your product page unfurls with the right image and title when someone shares it, which matters when a customer forwards your product link to a friend.
More.You’s shop and checkout page sets out how product blocks and payment divide that work, which is the split worth understanding before you pick where to host the file.
In-app shops are the other route to the same buyer, and social commerce for creators covers what sells inside the feed versus what needs a page you own.
What the major platforms actually charge
Fees eat into digital product margins more than most creators expect going in. Here’s what the platforms most commonly used for digital downloads and tips currently charge.
| Platform | Platform fee | Notes |
|---|---|---|
| Gumroad (direct sale) | 10% + $0.50 per sale | Card/PayPal processing billed separately (gumroad.com, September 2026) |
| Gumroad (Discover marketplace) | 30% per sale | Includes processing; applies when a new customer finds you through Discover (gumroad.com, September 2026) |
| Gumroad (mobile app) | 40% per sale | 10% Gumroad, 30% App Store/Google Play (gumroad.com, September 2026) |
| Buy Me a Coffee | 5% flat | Card processing (around 2.9% + $0.30) billed separately, no monthly fee (help.buymeacoffee.com, September 2026) |
| Ko-fi (free plan, shop/membership) | 5% | 0% on tips; Ko-fi Gold removes the 5% shop/membership fee (ko-fi.com, September 2026) |
Refund policies differ too. On Gumroad, the platform’s 10% fee is not returned to you when you refund a customer, so a refunded $100 sale still costs you $10.50 out of pocket (gumroad.com, September 2026).
How to set up the flow
- Create the product on the platform where it will actually sell, Gumroad, Payhip, your own site, whichever fits your margin and delivery needs.
- Add a product block to your More.You page with the name, price and a one-line description that states the outcome, not just the format.
- Pin it for the launch window so it’s the first thing visitors see, then let auto-pin or manual reordering handle it after the spike settles.
- Post about it, then check attribution to see which specific post drove clicks to the block.
- Watch analytics per block so you know whether the product block is converting or just getting views.
Price for the fee you’ll actually pay
If you sell a $20 preset pack through Gumroad’s direct link, a 10% + $0.50 fee takes $2.50 before card processing, leaving roughly $17 before the processor’s own cut. Price with that in mind rather than treating the sticker price as your take-home. A quick way to sanity-check margin: multiply your price by the platform’s fee percentage, add the flat fee, then subtract from the sticker price.
Attribution tells you what to repeat
The most useful thing analytics can tell you about a digital product isn’t total sales, it’s which specific post drove them. Post-level attribution ties a spike in product block clicks back to the Tuesday Reel or the Thursday carousel that caused it, so you know what to make more of instead of guessing. See creator income streams for how digital products fit alongside other ways to earn from the same page.
If you’re also running an email list alongside product sales, growing your email list from social covers the block setup for that side of the funnel. And if presets or templates are your first product, how to sell presets and templates covers packaging and pricing specifics for that format.
Get more people to the block in the first place
None of this matters if traffic to your page is thin. Once the product block itself is set up, the highest-return next step is usually getting more clicks on your link in bio overall, since a better-converting page lifts every block on it, not just the product one.
One page, priced right, tracked properly
A product block that shows up in context, pins during a launch, and reports back which post actually drove the sale turns a bio link into a real sales channel instead of a guess. Create your More.You page and put your product where your audience already is.
FAQ
Do I need a separate storefront to sell digital products from my bio?
Yes, in most cases. Your bio page links to and showcases the product, but the actual transaction, payment and file delivery run through a dedicated tool like Gumroad or your own checkout. The bio page is discovery, not processing.
How much of a $30 digital product do I actually keep on Gumroad?
Through a direct sale link, Gumroad takes 10% + $0.50, so $2.50 goes to the platform fee, plus separate card processing on top, before you see the rest (gumroad.com, September 2026).
Should I pin my product link permanently?
Pin it during a launch or promotion window, then let it settle back into normal block order. A permanently pinned product can crowd out other content your audience wants to see, and a product that’s always “new” loses urgency.
What’s the difference between Gumroad’s direct sale fee and Discover fee?
Direct sales, traffic you send yourself, cost 10% + $0.50. Sales through Gumroad’s own Discover marketplace, where new customers find you without your referral, cost a flat 30% since Gumroad is doing the customer acquisition (gumroad.com, September 2026).
Can I sell more than one digital product from the same bio page?
Yes. Add a product block for each item, or link out to a storefront page that lists all of them, then use analytics to see which specific product block gets the most clicks and adjust your order accordingly.
Sources
- Gumroad’s fees (gumroad.com, September 2026)
- How to calculate charges on your payment (help.buymeacoffee.com, September 2026)
- Ko-fi pricing page (ko-fi.com, September 2026)
- More.You product brief, sections 2 and 3 (blocks, attribution).
