You sell presets and templates from your bio by packaging them as a downloadable file on a platform like Gumroad, adding a product block to your bio page with a preview and price, and pinning it during launches. Presets and templates work well as a first digital product because they’re built once and sold repeatedly with no per-sale delivery cost, but platform fees still shape your real margin.
If your feed already has a consistent look, a color grade, an editing style, a content template, that consistency is itself a product. Presets, LUTs, Canva or Notion templates and similar files let an audience buy the process behind your work instead of just admiring the result. The production cost is a few hours once; the selling cost is ongoing but small.
This guide covers how to package and price presets or templates, where they fit on your bio page, and what the fees actually look like once a sale happens.
Key Takeaways
- Package once, sell repeatedly. A preset or template has no per-sale production cost once it’s built.
- Show, don’t just describe. A before/after or live preview converts better than a text-only listing.
- Gumroad charges 10% + $0.50 per direct sale, more through its Discover marketplace.
- Price in tiers, a single preset, a bundle, and a “everything” pack, to capture different budgets.
- Pin during launch week, then let attribution tell you which content drove the spike.
What sells as a preset or template
- Photo and video presets or LUTs, a specific color grade or editing style applied to your own work.
- Design templates, Canva, Figma or similar, for content types you post often, carousels, Stories, thumbnails.
- Productivity templates, Notion, spreadsheet or planning templates built around how you actually work.
- Caption or script templates, structured prompts for a specific content format.
The common thread: something you’ve already refined for your own use, repackaged so someone else can apply it to theirs.
Package it so it shows, not just tells
A preset pack sells on the strength of its before/after, not its description. Include:
- A clear before/after comparison using your own real content.
- A short list of what’s included, file count, formats, compatible software or versions.
- Simple install instructions, since friction at setup is a common source of refund requests.
For templates specifically, a short preview, a scroll-through of the actual document or file, does more work than a written feature list.
Price in tiers
A single flat price leaves money on the table for both budget-conscious buyers and buyers who’d pay more for a bundle. A simple structure that works for most creators:
| Tier | What it includes | Typical approach |
|---|---|---|
| Single item | One preset or one template | Lowest price, entry point |
| Small bundle | Three to five related items | Priced below buying each separately |
| Full pack | Everything you’ve released | Highest price, positioned as best value |
Anchor the full pack against the sum of buying items individually so the discount is obvious without you having to explain it.
What it actually costs to sell one
Selling through Gumroad, a common starting point for creators packaging their first digital product, costs 10% + $0.50 per direct sale, with card processing billed separately on top. Sales through Gumroad’s own Discover marketplace, where a new customer finds you without your referral, cost a flat 30% instead (gumroad.com, September 2026). Refunds don’t return the platform’s fee to you, so price with some margin for the occasional refund rather than assuming every sale is final (gumroad.com, September 2026).
If you sell a $15 preset pack through a direct link, the platform fee alone takes roughly $2, plus card processing, before you see the rest. For a bundle priced at $40, the same 10% + $0.50 structure takes about $4.50 before processing. Run the math for your actual price point before setting it, rather than assuming the sticker price is close to your take-home.
Handle support requests before they pile up
Presets and templates generate more support questions than most creators expect going in, wrong software version, install confusion, a file that didn’t download. Write a short FAQ into the product listing itself covering compatible software versions and basic install steps, so most questions get answered before someone has to message you directly. It also reduces refund requests, since most preset refunds come from setup friction rather than dissatisfaction with the actual result.
Where the product block goes
Put your preset or template product block near the top of your page during a launch, then let it settle into normal position afterward. Pair it with a one-line description of the outcome, “the exact grade from my last ten Reels,” not just “preset pack.” Sell digital products from your link in bio covers the block setup and broader platform comparison in more depth.
Learn from what actually drove the sale
Post-level attribution shows which specific piece of content, a Reel showing the before/after, a caption breaking down your edit, drove clicks to the product block. That tells you what kind of content to make more of around future launches, instead of guessing. Creator income streams covers how preset and template sales typically fit alongside other income on the same page.
If you want to extend reach beyond your own audience, letting other creators promote your preset pack for a cut, affiliate links in bio covers the disclosure side of running that kind of arrangement.
One page, one link, the whole catalog
A product block that shows a real before/after, links to the right checkout, and reports back which post drove the sale turns your editing style into a repeatable income stream. Create your More.You page and put your preset pack where your feed already sends people.
FAQ
How much should I charge for a single preset?
Most single presets sell in a low, impulse-buy range, priced to make the decision easy rather than to maximize per-unit revenue. Bundle pricing is usually where the real margin comes from, once you have more than two or three items.
What platform should I use to sell presets?
Gumroad is a common starting point for digital files specifically, charging 10% + $0.50 per direct sale with processing billed separately (gumroad.com, September 2026). Compare fee structures against your expected volume before committing to one platform long-term.
Do I need a before/after to sell a preset pack?
Not strictly, but it consistently converts better than a text description alone. A visitor deciding whether to buy an editing style wants to see the actual transformation, not just read about it.
How do templates differ from presets in how they sell?
Templates usually need a short preview or scroll-through rather than a before/after, since the value is in structure and time saved rather than a visual transformation. Otherwise the packaging, pricing tiers and block setup work the same way.
Should I bundle everything into one pack from the start?
Not necessarily. Selling individual items first lets you see which ones actually get bought before you decide what belongs in a bundle. Bundling too early can bury your best-selling item inside a pack nobody buys as a whole.
Sources
- Gumroad’s fees (gumroad.com, September 2026)
- More.You product brief, sections 2 and 3 (blocks, attribution).
