A creator media kit is a short document, usually one to two pages or a linked page, that shows a brand who you are, who your audience is, and what past collaborations delivered. The sections that convert reliably are a one-line positioning statement, audience demographics, engagement metrics, two or three proof points from real work, and clear next steps for a brand to reach you.
Brands skim media kits in under a minute before deciding whether to reply. A kit that opens with a paragraph about your personal journey loses that minute before it says anything a brand needs. The kits that get replies front-load the numbers and the proof, then let the story fill in the gaps underneath.
This guide covers the exact sections to include, the structure that reads fastest, whether to add a rates page, where to host the kit, and how to link it from your bio page so it’s one tap away from every DM and email you send.
Key Takeaways
- Open with positioning, not biography: one line on who you are and who you reach, before any personal story.
- Audience data and engagement rate matter more than raw follower count to most brands evaluating fit.
- Two or three concrete proof points beat a long list of past logos with no results attached.
- A rates page is optional inside the kit itself, since many creators prefer to quote per campaign after a brief.
- Host the kit somewhere you can update in minutes and link it from your bio page so it’s never a stale PDF attached to an old email.
The sections that actually get read
Structure the kit as a stack of scannable blocks, not flowing paragraphs. Each block answers one question a brand is silently asking.
1. Positioning line
One sentence: who you are, what you make content about, and the audience you reach. “Home cooking for busy parents, 40K engaged followers across Instagram and TikTok” tells a brand more in eight seconds than a paragraph of biography does.
2. Audience snapshot
Follower counts per platform, plus growth over the last few months if it’s positive. Age range, gender split, and top locations for your audience, since these are what determine fit for a brand’s actual customer.
3. Engagement metrics
Average likes, comments, saves and shares per post, and your engagement rate as a percentage. A smaller account with a high engagement rate frequently outperforms a larger one with a flat rate, and brands increasingly evaluate on that basis rather than follower count alone.
4. Proof of past work
Two or three real examples with numbers attached: a specific post’s reach, a link’s click count, or a brand’s own reported result if they shared it with you. “Drove 2,200 clicks to the brand’s site from one Reel” tells a story a logo wall never does.
5. Content style and past brand fit
A short grid of your best-performing content, plus the names or categories of brands you’ve worked with, so a new brand can picture their product inside your existing style.
6. Contact and next step
Your email, and a single clear call to action: “Available for Q4 partnerships, reply to this email or use the link below.”
Should you include a rates page?
Opinions split here for good reason. Publishing set prices saves back-and-forth and signals confidence, but it also removes your ability to price a specific ask, a usage-rights extension or a rush timeline differently. A middle path many creators use: publish a range per content type (a single Reel, a Stories set, a bundle) rather than a fixed number, and reserve the exact figure for the reply once you know the brief.
If you do publish ranges, separate them by platform and format, since a static feed post and a video ad typically carry very different production effort and pricing.
| Format | What to show | Why |
|---|---|---|
| Instagram feed post | A price range, not a fixed number | Sets expectations without boxing you into a rush job’s price |
| Reels or TikTok video | Separate from static posts | Production effort differs, and so should the range |
| Stories set | Often bundled at a lower per-post rate | Signals you understand how brands actually buy |
| Usage rights extension | Listed as an add-on, not baked in | Keeps your base rate honest and the upsell visible |
Where to host it
A PDF attached to an email goes stale the moment your follower count changes, and it’s invisible to anyone who finds you through your bio page instead of a warm intro. A hosted page you can edit in minutes, linked from your bio, solves both problems: it’s always current, and it’s one tap away from every post, comment reply and DM you send.
Link the media kit as its own labeled block on your bio page, something like “Media kit” or “Work with me,” rather than burying it inside a generic links section. Bio page design guide covers how to structure blocks so the ones that matter most, like this one, don’t get lost under a dozen others.
Keep the proof current
A media kit with a case study from two years ago and a follower count from last spring reads as neglected the moment a brand checks your current profile against it. Update the numbers whenever you refresh your rates, and swap in your best recent proof point instead of your oldest one. Social proof on your bio page covers the same principle applied to the page itself, where stale testimonials cost trust the same way a stale media kit does.
Once the kit is built, it’s only half the outreach. Pitch brands as a creator covers how to actually send it, and get paid as a creator covers what happens after a brand says yes. The three work as one sequence: the kit is the asset, the pitch is the outreach, the contract is the close.
A media kit only works if the link behind it does too. Create your More.You page and add your media kit as its own block, so every brand that finds you through a post, a DM or a comment lands on a page built for both people and the AI tools now reading creator profiles on a brand’s behalf.
FAQ
How long should a creator media kit be?
One to two pages, or the equivalent as a single scrollable web page. Brands skim in under a minute, so length past that point gets skipped rather than read.
Do I need a media kit if I have a low follower count?
Yes, and arguably more so. A strong engagement rate and a couple of concrete proof points can outweigh follower count for a brand evaluating fit, and a kit is how you make that case instead of leaving it to guesswork.
Should I list exact prices or ranges in my media kit?
Either works. A range per content format sets expectations without locking you into a number before you know the brief. A fixed rate card removes back-and-forth but limits your room to price a specific ask differently.
How often should I update my media kit?
Whenever your follower count, engagement rate or proof points change meaningfully, and at minimum every few months. A kit with outdated numbers undercuts the credibility it’s supposed to build.
Where should I host my media kit so brands can find it?
Somewhere linked directly from your bio page as its own labeled block, so it’s reachable from every post, comment and DM without you resending a file each time.
Sources
- More.You product brief, section 2 (blocks, bio page structure).
- More.You product brief, section 3 (AI-native page, attribution).
