More.You vs Merlin
A website builder that turns an Instagram or TikTok profile into a site for service businesses. Here is how More.You compares, and where Merlin wins.
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The short answer
More.You is a Merlin alternative for service businesses that want one link in bio page with bookings, opening hours and FAQ, published in a form AI assistants can read. Merlin is a website builder: it turns an Instagram or TikTok profile into a mobile site in under 30 seconds and helps you run Google Ads.
| Feature | More.You | Merlin |
|---|---|---|
| Built for | Creators and small businesses who want one page for people and AI assistants | Local service businesses that want a website from their Instagram |
| Free plan | Free forever: one page, every block type and 30 days of analytics | Free website with free hosting and a free subdomain, no credit card |
| Your page | Blocks for links, products, events, music pre-saves, podcast episodes, bookings, opening hours and FAQ, with themes and templates | An auto-built mobile website from your social content, edited on phone or computer |
| Custom domain | On Pro, with automatic HTTPS | Custom domain on Merlin PRO, including a domain you already own |
Merlin details as published on merlin.site, checked 11 November 2026.
Sources
- Merlin home page (merlin.site)
- Merlin Booking announcement (merlin.site/blog/merlin-booking)
- Merlin terms of service (merlin.site/terms)
- Merlin blog article (merlin.site/blog/instagram-is-the-best-front-door)
Sources checked on 11 November 2026.
Merlin or More.You
Choose Merlin if you want
- A site from your InstagramYou type an Instagram or TikTok username and Merlin builds a mobile website in under 30 seconds. It needs no Instagram login.
- Help with Google AdsMerlin helps you launch a Google Ads campaign for your business. You choose the budget and pay for clicks.
- Bookings you approveMerlin Booking lets clients request a time for a service, on Merlin's Pro plan. You approve each request and Merlin emails the client to confirm if they give an email.
Choose More.You if you want
- Blocks for a service businessAdd bookings, opening hours and FAQ blocks to your page on the Free plan. The booking block sends clients to your calendar in one tap.
- A page AI assistants can readYour More.You page is readable by AI assistants such as ChatGPT. They can read your services, opening hours and FAQ.
- QR codes and search settingsEach page has a QR code for your counter, flyer or business card. Share cards give your link a preview, and you set the SEO title and description for the page.
Switching from Merlin
You do not need to type your links again. Paste your existing page URL into the More.You importer, and your links, titles and social profiles appear as blocks. Nothing is saved until you confirm each item. Check the order, publish, and change the one link in your bios.
Frequently asked questions
Is More.You a good alternative to Merlin?
Can I move my links from Merlin to More.You?
What does Merlin do better?
What makes More.You different from Merlin?
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Create your More.You page
If your clients find you on Instagram and then need your hours, services and booking link, a More.You page puts them in one place.
Create your page