Free tool

Free media kit generator for creators

Fill in five short tabs. Your kit appears as you type. Download a PDF to attach to an email, or a PNG to send in a chat. Nothing leaves your browser.

PhotoOptional, stays on your device

Contact

Brands read this at the bottom of your kit.

Your media kit

Grey text is an example. It is not in your download.

Saved in this browser only.

What a media kit is

A media kit is a one-page summary a creator sends to brands before a paid partnership. It shows who you are, how many people follow you on each platform, who those people are and what each type of post costs. This tool builds that page from your numbers and saves it as a PDF or PNG, free and without an account.

Brands compare many creators at once, so a kit works when the numbers are easy to find. Put total followers and engagement near the top. Show audience age, gender and countries, because a brand pays to reach a specific group of people. List a price for each item, plus one bundle.

Update your kit every month and before each pitch. Old numbers make a brand ask again, and the deal waits. Put a link on the kit that opens a page you can change, such as a link in bio page, so new work reaches the brand without a new PDF.

How to make a media kit

  1. Add your profile

    Type your name, handle, niche and a two-line bio. Add a photo if you want. It stays on your device.

  2. Copy your numbers

    Open each app's insights and copy followers, average views and engagement rate. The table below shows where each app keeps them.

  3. Add audience and rates

    Add your top countries, age groups and gender split as percentages. Then add a price for each type of content.

  4. Pick a look and download

    Choose a colour, a font and a layout. Download the PDF for email and the PNG for chats. Check every number before you send it.

Where to find your audience numbers

Brands ask for the numbers each app reports. These are the official places to find them, and the rule for paid posts in the US.

PlatformWhere to lookWhat you find
InstagramYour profile, then Professional dashboard, then Insights. Insights need a public account.Follower trends, with top locations and age range, once you have at least 100 followers. Age, gender and countries of the people you reach once your content reaches more than 100 accounts.
TikTokProfile, then the menu, then TikTok Studio, then Analytics.Follower and viewer demographics. More viewer insights appear once you have 100 followers.
YouTubeYouTube Studio, then Analytics, then the Audience tab.Watch time by age range, gender and geography. YouTube limits some data when traffic is low and does not publish the threshold.
Paid posts in the USThe FTC guide Disclosures 101 for Social Media Influencers.If a brand gives you anything of value, such as payment or a free product, disclose it in the post itself, next to the endorsement.

Sources: Instagram Help, Insights, Instagram Help, audience demographics, TikTok Help, analytics, TikTok Help, viewer insights, YouTube Help, Audience tab, FTC, Disclosures 101 for Social Media Influencers. Checked 11 November 2026.

On your More.You page

A page brands can check before they reply

Brands click the link on your kit and in your bio before they answer a pitch. A More.You page at more.you/yourname holds your contact links, a bookings block for calls and your best work. Change it from your phone, and the link on every kit you sent opens the new version.

more.you/

  • Contact, bookings and products

    Add social icons, a bookings block for brand calls, products and an FAQ. Every block type is on the Free plan.

    Bio page blocks

  • Clicks you can quote

    On the Free plan, analytics show views, clicks and click rate for each block, by source, device and country, for 30 days. On Pro, each click is tied to the post that sent it.

    Analytics and attribution

  • Readable by AI assistants

    Every More.You page ships an llms.txt file and JSON-LD built from its blocks, so assistants such as ChatGPT and Claude can read what you make and how to reach you.

    AI-readable pages

Media kit questions

Is this media kit generator free?

Yes. Make and download as many media kits as you want, with no account. You get a one-page PDF to attach to emails and a PNG image to send in Instagram or WhatsApp chats. A small "Made with More.You" line sits at the bottom of the kit, and you can turn it off on the Design tab.

What should a media kit include?

Include your name, handle, niche and a short bio. Add followers, average views and engagement rate for each platform, then your audience by country, age and gender. Finish with your rates for each type of content, brands you worked with, and your email and link. Keep it to one page, so a brand finds your price and your audience in under a minute.

How do I calculate my engagement rate?

Each platform counts engagement in its own way, so pick one formula and use it for every platform in your kit. One simple formula is the likes, comments, shares and saves on your recent posts, divided by the views of those posts, times 100. Where an app shows an engagement rate in its own insights, use that number, and tell a brand which formula you used if it asks.

How much should I charge for a sponsored post?

There is no fixed price. Rates depend on your niche, your average views, your engagement and what the brand asks for, such as ad usage rights or exclusivity. Start from your average views, because views show how many people will see the post. Add a bundle price for several posts, and list ad usage rights as a separate item.

Should I send my media kit as a PDF or a PNG?

Send the PDF when a brand asks for a media kit by email, because it opens on any device and keeps your layout. The email address and the link in the PDF open when a brand clicks them. Send the PNG in Instagram, TikTok or WhatsApp chats, where a picture opens faster than a file.

Do you store my numbers or my photo?

No. The tool runs in your browser and sends nothing to More.You or to any other server. So you can come back later, your draft is kept in this browser's storage on your device. Click Clear all to delete it. On a shared computer, clear the draft when you finish.

Do I need to disclose paid posts?

In the United States, yes. The Federal Trade Commission says that if a brand gives you anything of value, such as payment or a free or discounted product, you must disclose the relationship. The disclosure goes in the post itself, with the endorsement. Other countries have their own rules, so check the ones where you and your audience live.

How often should I update my media kit?

Update it once a month and before every pitch. Follower counts, views and audience splits change, and a brand that sees old numbers may ask for new ones before it answers. Your draft stays in this browser, so an update takes a few minutes: change the numbers, check the preview and download a new PDF.

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Guides: Media Kit for Creators, How to Pitch Brands as an Influencer: Structure That Works.

Related pages

Put one link on your kit that stays current

Claim your free page at more.you/yourname. Put it on your media kit, in your bio and in your email signature. Change your links any time, and every kit you sent still opens the latest page.

more.you/

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