Steps
- Open the SEO settings of your page.
- Write your about text in three or four short sentences.
- Read it on your live page. Check that it sounds like you.
What to include
- Who you are and what you do.
- What you offer: products, classes, bookings or episodes.
- Where you work, if your place matters to customers.
- How people buy, book or contact you.
Two readers
People read the about text on your page. AI assistants read it as the summary of your page.
Use plain facts and real names. Do not use slogans.
Example: “I am a baker in Porto. I make celebration cakes and teach weekend classes. Order a cake or book a class below.”
Meta title and meta description
The same settings hold your meta title and meta description. Search results and share cards show them.
Change your about text when your offer changes. Old facts give AI assistants wrong answers.
Feature page: AI-native pages
Open the feature page