What UTM tags are
UTM tags are short labels at the end of a link. Analytics tools read them to name the source of a visit.
Google Analytics uses three main tags. utm_source names the referrer. utm_medium names the channel. utm_campaign names the campaign or promotion.
UTM tags on More.You
Every click from your page to another site carries UTM tags. Your shop or website analytics can then show visits from your page.
You set default tags for the whole page. You can also change the tags on one link.
Steps
- Sign in to More.You.
- Open Tracking (UTM) and choose Customize defaults. Fill in Source, Medium, Campaign or Content for the whole page.
- To use different tags on one link, change them on that link only. An empty field keeps the page default.
- Open the analytics tool of your shop or website.
- Filter the visits by source or campaign to see the traffic from your page.
UTM tags appear in the analytics of the site the visitor opens. Your More.You analytics counts the click on your page.
Questions about this
Do I add UTM tags to each link by hand?
No. Every click to another site carries UTM tags. Change the tags on one link only when you want different ones.
Feature page: Analytics and attribution
Open the feature pageRelated guides
Sources
- support.google.com/analytics/answer/10917952, checked 11 November 2026
