Affiliate marketing on Instagram, lines to copy

Lesson 3 of 6 · all lessons

Places for affiliate links on Instagram

Instagram gives you a few places for a link. Each one does a different job.

Place	What people can tap	How to use it
Reel or post caption	Your name, then your profile	Name the product and say "link in bio".
Story	A link sticker	Point it at your page or at one product. Label it "Paid link".
Bio	The links in your profile	Put your bio page first, so one tap shows every pick.
Product tags	Instagram's own shopping and affiliate tools	Some accounts in some countries have them. Check your Professional dashboard.
Comments and DMs	Your reply	Name the product. Send a link only when someone asks for it.

Instagram's rules on link stickers and affiliate tools differ by account and country. Check the current rules in the Instagram Help Centre.

The path from Reel to store

A follower sees a pan in your Reel and wants it now. They will not search your page for long. Every step must show the same product name.

Rename the block before the post goes live. If the Reel says "blue pan" and the page says "Cookware", people have to guess.

On the day you post, move that product to the top of your page. You can also pin any link to the top by hand.

1ReelThe pan in use, named on screen.
2Caption"Tap Blue pan on my page."
3Bio linkYour page address in your profile.
4Product block"Blue pan (paid link)" at the top.
5StoreThe exact pan, through your link.

Instagram post formats for affiliate links

Routine Reel

A skincare creator films the morning routine. Each bottle appears with its name on screen.

Honest review

One product after one week of use, the good and the bad. Say who should skip it.

Carousel of a kit

A home cook shows every tool for one recipe. The last slide names the collection to tap.

Story question box

Ask "What should I test next?" Answer with the product and a link sticker.

Close-up in use

A fitness coach shows the bands at full stretch. The detail people ask about is your proof.

Mix product posts with your normal posts. Followers come for your topic, and the picks fit inside it.

A picks page for affiliate marketing on Instagram

Your page is where the sale starts. Put the newest pick first, then collections named the way followers ask.

A collection block groups products under one heading that opens with a tap. Name it after the Reel or the routine, such as "Night routine".

For Amazon picks, use a link block with no typed price. Amazon lets you show a price only when Amazon itself provides it.

On More.You, product blocks, collections and pinning are on the Free plan.

Mira, oily skin routines

I test skincare on oily skin. I earn from the paid links on this page.

ProductVitamin C serum from Tuesday's Reel (paid link)
CollectionNight routine, 4 picks (paid links)
CollectionBudget picks I use daily (paid links)
LinkMy bathroom shelf on Amazon (paid links)
LinkBrand work and media kit
Social iconsInstagram, TikTok

A skincare creator's picks page

Caption, Story and reply lines to copy

Copy, then change the product name

Reel caption, first line
Ad. The serum is the first product on my page, called "Vitamin C serum". Paid link.
Story frame with a link sticker
Ad. Paid link. This is the serum from today's Reel.
Reply to "where is it from?"
It's "Vitamin C serum" on my page, link in my bio. It's a paid link.
DM reply when someone asks
Here it is: [your link]. It's a paid link, so I earn a little if you buy.
Carousel, last slide
Every tool from this recipe is in "Pasta night kit" on my page. Paid links.
Honest detail
It pills under makeup if you use too much. One drop is enough.

Save the replies in your phone's notes. Change the product name, paste, and reply while the post is new.

Instagram affiliate mistakes

Mistake"Link in bio" with no product name

FixName the block to tap, such as "Tap Vitamin C serum on my page."

MistakeOne name in the Reel, another on the page

FixRename the block to the words you said, before you post.

MistakeThe disclosure only in your bio

FixPut "Ad" or "paid link" in the first line of the caption and on each Story frame.

MistakeLast month's pick at the top

FixMove the product from your newest post to the top on the day you post.

MistakeFive products in one Reel

FixShow one product per Reel. Put a kit in one collection and name the collection.

Your task this week

1
Rename the product block for your next post to the words you will say on camera.
2
Write the caption with "Ad" or "paid link" in the first line.
3
Save two reply lines in your phone's notes, then post.

You are done when someone who watched your Reel can find the product on your page in two taps.

Next lessonAffiliate marketing on TikTok with videos, TikTok Shop and your bio

Questions

How do I create an affiliate link on Instagram?

You create the link in your affiliate program's dashboard, not in Instagram. Then put it on a Story link sticker or on your bio page. Some accounts can also tag products with Instagram's own affiliate tools. Your Professional dashboard shows whether you have them.

How many followers do you need for affiliate marketing on Instagram?

Each program sets its own rule. Some set a follower minimum, while others review your posts and your audience. Instagram's own affiliate tools have separate rules, listed in the Instagram Help Centre.

Should my Story link go to the product or to my page?

Either works. A direct link saves one tap for a single product. Your page counts the click in your analytics and shows your other picks. Label the link as paid in both cases.

Can I use Amazon affiliate links on Instagram?

Yes, but read Amazon's program policies first. They allow links in messages only when the person asked for them. They allow a price only when Amazon supplies it, so put Amazon picks on your page as link blocks with no typed price.

Sources

Sources checked on 11 November 2026.

Affiliate marketing on Instagram with posts, Stories and your bio