Affiliate marketing on TikTok and TikTok Shop

Lesson 4 of 6 · all lessons

Two ways to do affiliate marketing on TikTok

In the US, TikTok's Creator Eligibility Policy asks affiliate creators to be 18 or older, based in the US and to have at least 1,000 followers. They also pass an identity check.

Affiliate creators with fewer than 5,000 followers start in a pilot program for at least 30 days, with some limits. Rules differ by country and change, so check the current policy before you plan around it.

You can use both ways. Shop links work inside TikTok, and your bio link carries everything else.

TikTok Shop affiliate

Products from the TikTok Shop marketplace
Product links inside your videos and LIVE
People buy without leaving TikTok
TikTok decides who can join, country by country

Outside programs and your bio link

Any program you join, from one brand to a big retailer
One bio link to a page with all your picks
The same page works for Instagram and YouTube
Each program sets its own rules

The TikTok bio link and the page behind it

TikTok shows a website link in your profile once you have at least 1,000 followers or a Verified Business Account. The TikTok Help Center shows the current rules and steps.

TikTok no longer supports links that open other social media apps. So link to your own page, not to your Instagram profile.

Until the link appears, say a short page address in your videos, so viewers can type it.

A bio page on More.You holds every pick behind that one link, with the newest video's product on top.

Sam bakes bread

Bread and cakes from a small kitchen. Paid links below.

ProductStand mixer from the brioche video (paid link)
ProductDigital scale I use for every loaf (paid link)
CollectionMy baking tools, 6 picks (paid links)
LinkMy sourdough recipe e-book
Social iconsTikTok, Instagram, YouTube

A baker's page behind the TikTok bio link

Video formats for affiliate products

Honest review

One product after a week of use. Say what you like, what you don't and who should skip it.

Routine in real time

A fitness coach films a short workout with the same bands. The product works in front of the viewer.

Before and after

Only when the change is real and filmed the same way. A new filter is not a result.

Reply to a comment

Film your answer to "what mixer is that?" The question becomes the hook.

Problem and fix

A podcaster plays a noisy recording, then the microphone that fixed it. Use your own sound.

Show the product in the first seconds. Say its name out loud and put it on screen, because some people watch with the sound off.

Lines to copy for TikTok videos and comments

Copy, then change the product name

First line, said
This is the scale I use for every loaf, and it's in my bio.
On-screen text
Digital scale: tap the link in my bio
Caption
Ad. The scale is on my page as "Digital scale". Paid link.
Said before the product
Quick note: this is a paid link, so I earn if you buy.
Pinned comment
Everything from this video is in "My baking tools" on my page. Paid links.
Reply to "link?"
Top of my page, called "Digital scale". Paid link.

TikTok affiliate mistakes

MistakeA before and after that is not real

FixShow only results you filmed the same way, in the same light.

MistakeA bio link to your Instagram profile

FixLink to your own page. TikTok no longer supports bio links to other social apps.

Mistake"Link in bio" before you have a bio link

FixSay your page address in the video until TikTok shows the link.

MistakeThe disclosure only in the caption

FixSay it in the video and show it on screen as well.

MistakeOne name in the video, another on the page

FixUse the words you said as the block name.

Your task this week

1
Pick one product you use and film a 20-second review with its name on screen.
2
Add the product to the top of your page with the same name.
3
Pin a comment that names the block and says "paid link".

You are done when your video, your pinned comment and your page all use the same product name.

Next lessonAffiliate disclosure examples for posts, videos and your bio page

Questions

How can I add affiliate links to my TikTok videos?

With TikTok Shop, approved affiliate creators add product links to videos and LIVE. With outside programs, put the link on your bio page and say in the video where it is. Use the same product name in both places.

Do you need 5,000 followers for TikTok Shop affiliate?

Not to apply in the US. TikTok's Creator Eligibility Policy asks for at least 1,000 followers. Below 5,000 followers, you start in a pilot program of at least 30 days with limits. Rules differ by country, so check the current policy.

How can I earn commission on TikTok?

Join TikTok Shop as an affiliate creator if you qualify, or join outside programs and use your bio link. Both pay a commission when someone buys through your link. Each program sets its own rate.

Can I do affiliate marketing on TikTok without 1,000 followers?

Yes, with limits. You can join outside programs and say your page address in your videos. The clickable bio link needs at least 1,000 followers or a Verified Business Account.

What are some good affiliate programs for beginners?

Programs from brands and stores you already buy from. Lesson 2 compares retailer, brand, network and storefront programs.

Sources

Sources checked on 11 November 2026.

Affiliate marketing on TikTok with videos, TikTok Shop and your bio