Lesson 2 of 6 · all lessons
Ways to make money on TikTok
Creator Rewards Program
TikTok pays for original videos over 1 minute long, based on qualified views.
LIVE Gifts
Viewers send virtual gifts while you are LIVE, and TikTok awards you Diamonds.
TikTok Shop affiliate
You show products from TikTok Shop sellers in your videos and earn a commission on sales.
Brand deals
A brand pays you for videos on your account that feature its product.
Videos for brands
Some brands pay creators to film videos that the brand posts itself. Good examples matter more than followers here.
Your own products
A guide, a template or a paid call, sold through your store or booking page.
TikTok's programs and who can join
TikTok sets the rules for its own programs, and they differ by country. This table shows them as TikTok states them in November 2026.
The rules come from TikTok's Creator Rewards Program article, LIVE page, LIVE Gifts page and TikTok Shop creator rules. Read them again before you apply, because TikTok can change them.
Creator Rewards counts only videos over 1 minute with at least 1,000 views on the For You feed. Duets, Stitches, Photo Mode posts and sponsored videos do not count.
| Program | Who can join, per TikTok | Where to apply |
|---|---|---|
| Creator Rewards Program | Age 18 or older, a personal account in good standing, at least 10,000 followers and 100,000 video views in the last 30 days, based in the US, UK, Germany, Japan, South Korea, France, Mexico or Brazil | Profile, then the menu, then TikTok Studio, then Creator Rewards Program |
| LIVE Gifts | Age 18 or older (19 in South Korea), allowed to go LIVE, in a place where LIVE Gifts is available. Going LIVE needs 1,000 followers, which may vary by region. | On the LIVE screen, tap Settings and turn on LIVE Gifts |
| TikTok Shop affiliate in the US | Age 18 or older, based in the US, at least 1,000 followers, and you apply yourself | TikTok Shop's creator pages. Other countries set their own rules. |
Income beyond views
Program money rises and falls with your reach. A path you own lets a video keep sending buyers after the For You feed stops showing it.
TikTok shows a bio link to personal accounts with at least 1,000 followers and to Verified Business Accounts, per TikTok Support. Business Accounts cannot join the Creator Rewards Program, so think before you switch.
Below 1,000 followers on a personal account, say your page's short address in the video and show it on screen, so viewers can type it.
Views only
- Pay follows your views each month
- Gifts come only while you are LIVE
- A slow month in reach is a slow month in pay
- Viewers leave when the video ends
Views plus a next step
- Each video names one thing on your page
- The bio link opens that page
- A block opens your store or booking page
- A viewer can buy weeks after the video
A bio page for TikTok viewers
TikTok viewers tap your link right after a video, with that video in mind. Put its offer first.
On More.You, pin the block for your newest video by hand, so it sits at the top. TikTok says it limits how people move through chains of links in its in-app browser, and may ask them to open the page in their phone's browser. Tap your bio link from a friend's phone after each change.
Nadia Skin Notes
Simple routines for oily skin
- LinkProducts from today's video (paid links)
- ProductMy 3-step night routine guide (PDF)
- Booking15-minute routine check on video
- CollectionWork with me
- FAQIs the guide for sensitive skin too?
Lines to say in your videos
Lines for videos, comments and LIVE
- Spoken, last 3 seconds
The full routine is the first button in my bio.
- Text on screen
Night routine guide: link in bio, top button
- Pinned comment
Products from this video are the first button on my page.
- Under 1,000 followers, spoken
Type more.you/nadia to get the guide.
- LIVE, near the end
Thank you for the gifts tonight. The guide I talked about is in my bio.
Lesson 6 shows where TikTok keeps the bio link setting.
Mistakes that slow TikTok income
MistakeWaiting for 10,000 followers to earn
FixCreator Rewards needs them. A guide, a paid call or a brand deal does not, so start one of those now.
MistakeSwitching to a Business Account without reading the rules
FixA Verified Business Account gets a bio link, and a Business Account cannot join Creator Rewards. Choose the one you need more.
MistakeCounting sponsored videos as rewards income
FixTikTok leaves paid promotions out of Creator Rewards. Price brand videos as their own income.
MistakeA bio link that opens a homepage
FixOpen a page where the offer from your latest video sits first.
Your task this week
- 1
Open TikTok Studio and check which programs your account can join today.
- 2
Pick one path you control, such as a guide or a paid call, and add its block to the top of your bio page.
- 3
End your next three videos with a line that names that block.
You are done when you know which TikTok programs fit your account and three videos point to one offer on your page.
Questions
How many followers do you need to earn on TikTok?
How much is 1,000 views paid on TikTok?
How do you make money on TikTok LIVE?
How can I make money on TikTok without followers?
Sources
- TikTok Creator Academy, Creator Rewards Program
- TikTok, Creator Rewards Program Terms
- TikTok Shop Academy US, creator affiliate requirements
Sources checked on 11 November 2026.
