Small business marketing ideas, 15 to try

Lesson 6 of 6 · all lessons

Small business marketing ideas for your page

Your page is where every post, sign and message ends. These five ideas make it work harder without any new tools.

Seasonal hours

Update the opening hours block before every holiday and post the change the same day. People who check before they travel will thank you.

A booking push

Move the booking block to the top in a quiet week and post about the free times. A barber fills a slow Tuesday this way.

FAQ from real questions

Write down the questions you hear for a week, then answer the top five in an FAQ block.

A review link

Add a link block to your Google review form under your hours. The reviews lesson shows where to find it.

A workshop event

A florist runs a wreath class and adds an event block with the date. The event gives people a reason to visit and to share.

Ideas for your posts

Five post ideas that a small team can film between customers. Each one ends with one action.

Idea	Example	Where it sends people
Behind the counter	The baker shaping bread at 6:00	Order for the weekend
A real before and after	A barber's fade, with the client's permission	Book a cut
Meet the team	The new yoga teacher in one short video	Book a first class
One question a week	A florist answers how long tulips last	Order flowers
Today's special	A café's soup of the day in a Story	See the lunch menu

Seasonal lines to copy

Holiday hours
We close from 24 to 26 December. Our hours for every day are on the link in our bio.
Booking push
Three free chairs this Thursday afternoon. Book yours from the link in our bio.
Workshop
Wreath class on Saturday 12 December, eight places. Book from the link in our bio.
Review push
Enjoyed your visit this month? An honest Google review helps us more than you know.
New season
Our spring menu starts on Monday. See the new dishes and prices on our page.

Ideas for print and the street

A QR code on receipts

Print your page code on every receipt with a line about the next booking or your review link.

A window sign after hours

A sign that says Closed now, scan for our hours and orders turns a closed shop into a sale tomorrow.

A neighbour partnership

A café and a bakery put each other's code on the counter. Both reach customers who live on the same street.

A market stall card

Bring a stand with your code, prices and next market date. People who do not buy today can find you later.

A card in every order

Drop a small card with your code into each bag or box. Make the free digital business card for it.

A 20-minute weekly routine

Ideas only work if you keep doing them. Pick one quiet slot, such as Monday before you open, and run the same four steps.

1Check the numbersFive minutes on last week's views and clicks
2Plan two postsFive minutes, one from the table above
3Change one blockFive minutes on hours, products or FAQ
4Ask for reviewsFive minutes sending the review link

Change one thing a week. If you change three things at once, you cannot tell which one worked.

Numbers to check each week

Free analytics show views, clicks and click rate for each block, by source, device and country, for 30 days. Attribution, on Pro, ties each click to the post and platform that sent it, so you see which Reel filled the Thursday chairs.

Your Monday check

Page views this week compared with last week
Clicks on your main booking or order button
The block with the most clicks and the one with the fewest
The app or site that sent the most visits
New Google reviews, and whether each one has a reply
A jump in views after a flyer, a market or a new QR code

Marketing mistakes small businesses make

MistakeTrying ten ideas in the same week

FixPick three, run them for a month, then keep the one that brought bookings.

MistakePosts that send people nowhere

FixEnd each post with one action and a page that has the button for it.

MistakeOld holiday hours still on the page

FixSet a phone reminder two weeks before each holiday.

MistakeCounting likes instead of bookings

FixWatch clicks on your main button and the bookings that follow.

Your task this week

1
Choose three ideas from this lesson, one each for your page, your posts and your shop.
2
Put a 20-minute marketing slot in your calendar on the same day every week.
3
Run the routine once and write down this week's views and main button clicks.

You are done when three ideas are running and next week's 20-minute slot is in your calendar.

Next courseHow to make money on social media as a creator

Questions

How do I advertise my small business for free?

Claim your Google Business Profile, ask every customer for a review and post the product, the people, the place and the proof each week. Put a QR code on your window and receipts. Send all of it to one page with your hours and a booking or order button.

What is the 70/20/10 rule for content?

It is a rule of thumb, not an official rule. Most of your posts help or entertain, a smaller share shows other people's work, and a small share asks people to buy. For a shop, that means mostly product, people and place posts, with an offer now and then.

How do I market a small business locally?

Keep your Google Business Profile current, add your street and area to your posts and bio, and put QR codes where neighbours wait. Partner with a shop nearby and swap counter cards. Run one event a season that gives people a reason to visit.

How much time should a small business spend on marketing?

Start with 20 minutes once a week and keep it every week. A steady slot does more than one busy weekend a month. Add time only when the routine fits into your week.

Sources

Sources checked on 11 November 2026.

Small business marketing ideas that cost little and take minutes