Lesson 3 of 6 · all lessons
Your Google review link and QR code
Google gives every Business Profile its own review link and QR code. They open the review form directly, so the customer skips the search.
- 1
Open your profile on a computer
Go to business.google.com and sign in. Google makes the review QR code only in a computer browser, not on a phone.
- 2
Select Read reviews, then Get more reviews
A box opens with your review link and a QR code (Google help).
- 3
Copy the link and save the code
Select the Copy icon for the link. Right-click the QR code and choose Save image as.
- 4
Test it with a second phone
Open the link signed in to a different Google Account. Customers must be signed in to a Google Account to leave a review.
Want the code in your shop colours, or as an SVG file for print? Paste the review link into the free QR code generator and download it there.
When to ask for a review
Ask when the customer is still smiling. A week later, the moment is gone and so is the review.
| Business | Best moment | How to ask |
|---|---|---|
| Café | When the guest pays and says thanks | A small card with the QR code by the till |
| Barber | When the client sees the cut in the mirror | Ask in person and point at the code on the mirror |
| Florist | On the day the flowers arrive | A text message with the review link |
| Yoga studio | After a student's third class | A short message from the teacher with the link |
| Bakery | When the customer collects a cake | The QR code on a sticker on the cake box |
| Plumber | When the job is done and tested | A text with the link before you leave the house |
Ways to get more Google reviews
Ask in person
One honest sentence at the counter works better than a sign. Ask every customer the same way.
QR code where people wait
Put the review code on the counter, the table or the mirror. People scan while they wait.
The link in a message
Send the review link by text, WhatsApp or email on the same day as the visit.
Link on your bio page
Add a link block named Leave us a Google review under your opening hours. Everyone who checks your hours sees it.
Receipts and packaging
Print the code on the receipt, the bag or the box. The customer finds it again at home.
Reply to every review
Thank people by name and answer complaints calmly. Future customers read your replies too.
Lines to ask for a review
Review requests to copy
- In person
Glad you like it. Would you leave us an honest review on Google? It helps a small shop a lot.
- Text message
Hi [name], thanks for coming in today. If you have a minute, an honest Google review helps us: [link]
- Table or counter card
Did you enjoy your visit? Scan to tell others on Google.
- Receipt or cake box
Thanks for choosing us. Scan to leave an honest Google review.
- Instagram Story
Been to see us this month? Tell people what you think on Google. Link on our page.
- Reply to a good review
Thank you, [name]. We are glad the birthday cake made the day. See you next time.
- Reply to a bad review
Sorry, [name], that is not the visit we want for you. Please message us at [phone] so we can put it right.
Google's rules on reviews
Google removes reviews that break its rules and can suspend the accounts behind them. The rules fit on one card.
Not allowed
- A discount, a free coffee or a prize for a review
- Asking only the customers you know are happy
- Reviews from staff, family or business partners
- Telling customers what to write in the review
Allowed
- Asking every customer in the same way
- A direct review link or QR code
- Asking for an honest review
- Replying in public to good and bad reviews
Read the full rules in the Google Maps content policy and Google's tips to get more reviews. Local consumer law can add more rules on reviews, so check yours too.
Review mistakes to avoid
MistakeA free drink for every five-star review
FixOffer nothing. Google removes reviews given for a reward.
MistakeSending people to your profile to search for the button
FixSend the direct review link, so the form opens at once.
MistakeAsking a week after the visit
FixAsk on the same day, while the customer still remembers the details.
MistakeLeaving a bad review with no reply
FixReply calmly, say sorry where it fits and offer a way to talk.
Your task this week
- 1
Copy your review link and save its QR code from your Business Profile on a computer.
- 2
Put the code on your counter and add a Leave us a Google review link block to your page.
- 3
Ask every customer for one week with the same line, and reply to each new review.
You are done when the code sits on your counter, a friend has opened the review form from it, and every new review has a reply.
