Lesson 4 of 6 · all lessons
Parts of a media kit
A brand reads your kit to answer three questions. Who do you reach, how many people see your posts, and what can it buy?
About you
Your name, handle, niche and two lines on who you make content for.
Numbers per platform
Followers, average views and engagement rate on each app you post on.
Your audience
Top countries, main age groups and the gender split, from your app's insights.
Services and rates
Each type of post you offer, a price for each or a line that says rates on request, and one package.
Past work
Two or three brand posts, or your best posts, with what each one got.
Contact
Your business email and a link to a page brands can check.
Media kit template to copy
Copy this order section by section. The example is a fitness coach with Instagram and TikTok accounts.
| Section | What to write | Example |
|---|---|---|
| Header | Name, handle, photo and niche in one line | Theo Moves, @theomoves, home strength for busy parents |
| About | Who you help and how | Short home workouts for parents with 20 minutes a day |
| Platforms | Followers, average views and engagement rate | Instagram and TikTok, with numbers from each app's insights |
| Audience | Top 3 countries, main age group, gender split | Copied from Instagram Insights and TikTok Studio |
| Services | Each format, plus one package | 1 Reel, 3 Stories, 1 TikTok, or all three together |
| Past work | Brand, what you made, what it got | A home gym brand, 2 Reels, with their saves and comments |
| Contact | Email and link | His business email and the link in his bio |
Media kit lines to copy
- About line
I make 20-minute home workouts for busy parents on Instagram and TikTok.
- Audience line
Most of my viewers are [age group] and live in [top countries].
- Services line
Reel, Story set or TikTok. Ask about a package with all three.
- Past work line
[Brand]: 2 Reels on home training, [saves] saves and [comments] comments.
- Contact line
Email hello@[yourname].com or book a brand call from my bio.
The free media kit generator builds this page from your numbers. You complete five short tabs and download a PDF or a PNG, with no account.
Where to find your numbers
Take every number from the app's own insights, on the same day, so they agree with each other.
These paths come from Instagram Help, TikTok Support and YouTube Help. Use one engagement formula for every app in the kit, and tell a brand which one if it asks.
| App | Where to look | What you find |
|---|---|---|
| Your profile, then Professional dashboard, then Insights | Follower trends, with top locations and age range once you have at least 100 followers | |
| TikTok | Profile, then the menu, then TikTok Studio, then Analytics | Follower and viewer details, with more viewer insights at 100 followers |
| YouTube | YouTube Studio, then Analytics, then the Audience tab | Watch time by age range and country, and the gender split of your audience |
A PDF, a page link, or both
Send the PDF when a brand asks by email. Send the PNG in a chat, where a picture opens faster than a file.
PDF only
- Attached to one email
- Numbers freeze on the day you save it
- Every change needs a new file
- A brand may open an old copy months later
PDF plus your bio page
- The PDF goes with the pitch email
- The kit links to your bio page
- New work goes on the page, so old copies still lead to it
- Brands also find the kit from your profile
Where brands find your kit
On More.You, add a link block to the kit inside a Work with me collection, near the top. Your page analytics count the clicks on that block, so you can see how often people open the kit after a pitch.
- 1A brand sees youA post, a tag or your pitch
- 2Opens your profileReads your bio line
- 3Taps your bio linkOpens your page
- 4Work with meMedia kit, past work, email
Before you send the kit
Media kit mistakes
MistakeLast year's numbers
FixChange the numbers on the first day of each month. Old numbers make a brand ask again, and the deal waits.
MistakeFive pages of photos
FixKeep one page. Brands compare many creators and want your audience and services first.
MistakeTotal followers only
FixAdd average views and audience countries, because a brand pays to reach a group of people.
MistakeA kit nobody can find
FixLink it from your bio page and from your email signature.
Your task this week
- 1
Open Instagram Insights or TikTok Studio, and copy this month's numbers.
- 2
Fill the template, or make the kit in the free media kit generator.
- 3
Add the kit to a Work with me collection on your bio page.
You are done when someone can open your kit from your bio link and see this month's numbers.
