A shoppable bio page puts one offer above the fold, keeps the visible list to five blocks or fewer, and places proof next to the price rather than at the bottom. Everything else is secondary, because a visitor arriving from a video has about four seconds of patience and will not scroll to find what you just mentioned.
Most bio pages are organised like a sitemap: everything the creator has, in the order they added it. That layout is fine for a directory and poor for selling.
This article covers the order blocks should appear in, what belongs above the fold, how many items a page can carry before conversion drops, and the one change that matters most when you are actively promoting something.
Key Takeaways
- One primary offer above the fold. Not three. A page with three equal offers has none.
- Five visible blocks or fewer before a visitor has to scroll or expand.
- Proof sits beside the price, not in a testimonials section further down.
- Name the offer the same way you named it on camera, or the handoff breaks.
- The top of the page should change when your promotion changes, which is what auto-pin is for.
The order that works
Six positions, top to bottom.
1. Who you are, in one line. Not a tagline. What you do and who for. A visitor from a Reel may not know your name.
2. The current offer. The single thing you are promoting right now, with its price and its proof. This is the position that earns the page its keep.
3. Two or three supporting destinations. The shop, the newsletter, the booking link. Whatever is evergreen.
4. Proof. Results, numbers, named clients, or a review with a real source attached. Social proof on your bio page covers what actually persuades.
5. Everything else, grouped. The back catalogue, the other platforms, the press. Grouped under headings rather than listed flat.
6. The FAQ. The three questions you answer in DMs every week. This block does double duty, because it is also what an AI assistant reads when someone asks about your pricing or process.
| Position | What goes here | Common mistake |
|---|---|---|
| Above the fold | One offer, with price and proof | Three offers of equal weight |
| Second screen | Evergreen destinations | The entire back catalogue |
| Middle | Proof, specific and sourced | Vague praise with no attribution |
| Lower | Grouped extras | A flat list of twenty buttons |
| Bottom | FAQ | Nothing, so the DMs keep coming |
What belongs above the fold
One offer. The hardest layout decision on the page, and the one most people avoid by promoting everything equally.
A visitor who sees one clear thing makes a yes-or-no decision. A visitor who sees four makes a comparison, then usually leaves to think about it. The page that converts is the one that has already done the choosing.
Three things the offer block needs: what it is, what it costs, and one reason to believe it works. The price belongs there even when you would rather it did not, because a visitor who taps through to find a price they did not expect is a visitor you have annoyed.
Getting more clicks on your link in bio covers the mechanics of that first screen in more detail.
How many blocks before it breaks
Five visible before a scroll or an expand, as a working ceiling.
Past that, every additional item makes the whole page harder rather than richer. The page stops reading as “here is what to do” and starts reading as “here is everything that exists”, and a visitor who has to choose from twenty options usually chooses none.
The answer to having more than five things is not fewer things. It is grouping. A collection block holds a set of related items under one heading, so a long page reads as four sections rather than twenty rows. Organising links with collections covers how to split them.
Matching the page to what you just said
This is the gap that costs the most and gets fixed the least.
Someone watches a video where you say “the pricing template is on my page”. They tap through. The page says “Resources”, “Shop”, “Free stuff” and “Work with me”. The template is inside one of those. The visitor does not know which, and they are gone.
Two rules close it.
Use the same words. If you said “the pricing template”, the block says “the pricing template”. Not “resources”, not “downloads”.
Put it at the top while the content is live. The thing you are currently talking about should be the first thing on the page for as long as the content is circulating.
That second rule is the one nobody sustains manually, because it means editing your page before and after every post. A More.You page can auto-pin the link tied to a scheduled post when that post goes live, for a configurable number of hours, so the top of the page tracks what you are promoting without the manual edit. Selling digital products from your link in bio covers the product side of that handoff.
The second audience on the same page
A shoppable page now gets read by two kinds of visitor, and the layout serves both when the structure is honest.
People scan it. Assistants parse it. Someone asking an assistant “what does this creator sell and what does it cost” gets an answer only if the page states those things in a form a machine can read, which means a product block that is actually a product block rather than a button with a price typed into its label.
A More.You page generates Product and Offer structured data from product blocks, FAQPage from the FAQ block, and Event from event blocks, and publishes a per-page llms.txt summarising the lot. The design work and the machine-readability come from the same decision: say what each thing is. Create your More.You page and lay it out so both audiences can buy.
FAQ
How many links should a shoppable bio page have?
Keep five or fewer visible before a scroll or expand. More than that is better handled by grouping related items into collections under headings rather than listing them flat.
What should go at the top of a bio page?
One line saying what you do, then the single offer you are currently promoting, with its price and one piece of proof. Promoting several things equally at the top converts worse than promoting one.
Should I put prices on my bio page?
Yes. A visitor who taps through expecting free and finds a price is a visitor you lost at the worst possible moment. Price on the page also gives AI assistants something accurate to answer with.
Where do testimonials go?
Beside the offer rather than in a section at the bottom. Proof persuades at the moment of decision, and a testimonials block below the fold is read by almost nobody.
How do I keep the page matching what I am currently promoting?
Name things on the page exactly as you name them in your content, and keep the current promotion at the top. Auto-pin handles the second part automatically when a scheduled post goes live.
Sources
- More.You product brief, docs/moreyou/01-product-brief.md, sections 2 and 3 (blocks, collections, auto-pin, product and FAQ blocks, structured data, llms.txt)
- Instagram’s five-link bio behaviour and tap-to-expand display (planoly.com, 2026)
