How to sell digital products from your posts

Lesson 5 of 6 · all lessons

Digital products creators sell

A digital product is a file people buy once and download. You make it one time and sell it many times.

Presets and filters

Photo or video edits in your style. Show a before and after of the same photo.

Guides and e-books

A PDF that solves one problem, such as a packing list or a sourdough method.

Templates

Files people fill, such as a content planner, a budget sheet or a wedding timeline.

Recipe collections

Your best recipes in one e-book, with a shopping list for each.

Plans and programs

A 4-week workout plan or a skincare routine with steps for each day.

Printables

Checklists, planners and worksheets that people print at home.

Pick one. A good first product answers the DM question you are tired of typing.

Where the product lives

A digital product needs a store that takes the payment and sends the file. Your bio page shows the product and sends people to that store.

Compare fees and payout dates before you pick, because each store sets its own. Keep the same product name and price in the store, in your posts and on your page.

Store type	What it does	When it fits
A store for digital downloads	Takes the payment, emails the file and lists your orders	Your first product, when you want it live this week
Your own website's shop	Sells digital and physical items under your name	You already run a website with a shop
A marketplace	Lists your file next to other sellers, where buyers search	Printables and templates that people search for by name

Steps to sell digital products

1PostShows a page from the guide
2Bio linkOpens your page
3Product blockPicture, name and price
4Your storeTakes the payment
5EmailThe buyer gets the file

1
Pick the question
Read your DMs and comments, and choose the question people ask most.
2
Make a small first version
Ten clear pages that solve one problem are enough for a first product.
3
Set it up in your store
Add a cover picture, a price and two lines on what is inside.
4
Add a product block
Use the same picture, name and price, and link the block to the store page.
5
Post and point
Show a page from inside the product, and say which button to tap.

A product block that sells

On More.You, a product block shows a picture, a name and a price, and one tap opens your store.

Sam's Weeknight Kitchen

Dinners in 30 minutes, no fancy tools

Product20 weeknight dinners e-book
ProductSourdough starter guide (PDF)
LinkFree shopping list for this week
CollectionAll my recipes
FAQHow do I get the file after I pay?
Social iconsInstagram, TikTok, Pinterest

A food creator's page in launch week

Check each product block

The picture shows the product, not a logo
The name matches the store
The price matches the store
The block opens the right store page
You tested the tap on your phone
An FAQ answer says how the file arrives

Launch week plan

Pin the block by hand on any plan. Auto-Pin, on Pro, moves the link of a scheduled post to the top when the post goes live, for 24 hours, 3 days or 7 days.

Day	Post	Page
Day 1	Show the problem the product solves, and say when it opens	Add the product block and test the link
Day 2	Open sales and show one page from inside	Pin the product block to the top
Day 3	Answer the questions people asked in comments	Add those questions to your FAQ block
Day 5	Share a buyer's comment, with their permission	Read the clicks on the product block
Day 7	Post a last reminder if you set a launch price	Move the block below your newest post

Launch lines to copy

Day 1 caption
I wrote down the 20 dinners I make most. The e-book opens Tuesday.
Day 2, spoken
It's live. The e-book is the first button in my bio.
Reply to a comment
Yes, it's a PDF. You get it by email right after you pay.
Story text
Here's page 4. The full e-book is in my bio.
Day 7 caption
Last day for the launch price. Link in bio, first button.

Mistakes when selling digital products

MistakeA big product first

FixStart with a small file that solves one problem. Make the bigger one after people buy.

MistakeA store link with no picture

FixUse a product block, so followers see the cover and the price before they tap.

MistakeDifferent prices in two places

FixCopy the price from your store into the block, and change both on the same day.

MistakeOne launch post

FixPost on several days of launch week, each time with a new reason to tap.

Your task this week

1
Choose the one question your followers ask most, and plan a short product that answers it.
2
Set it up in a store, then add a product block with the same picture, name and price.
3
Write your Day 1 and Day 2 posts from the launch lines.

You are done when your product block opens the store page on your phone and your first launch post is ready.

Next lessonHow to add a link to your TikTok bio and Instagram bio

Questions

How do I sell ebooks?

Save the e-book as a PDF and add it to a store for digital downloads. The store takes the payment and emails the file. Add a product block with the cover and the price to your bio page, and show a page from the book in your posts.

How to create digital products for free?

Use the document and design tools you already have, and save the file as a PDF. Write from what you know, such as your recipes, your routine or your packing list. Some stores let you list a product without a monthly fee, so compare fees before you pick.

Can ChatGPT create a digital product?

It can help you plan an outline or draft a section. The value comes from your own experience, photos and tested steps, so check every line before you sell it. Read your store's rules on AI-made content too.

Do I need a paid plan to sell from my bio page?

No. Product blocks and pinning by hand are on the Free plan. Auto-Pin and attribution are on Pro, which is $5/month billed annually ($7 month to month). Attribution shows which post sent the clicks to each product.

How to sell digital products from your social media posts