Stan Store vs Linktree comes down to what your page does. Stan Store is a storefront for selling courses, coaching and digital products, with no free plan, 0% platform fees and a $29 monthly starting price. Linktree is a link page first, with a free plan, and paid selling starts on its Pro plan at 0% Linktree fees. Pick Stan if selling is the job. Pick Linktree if links are.
Two details shape the comparison. Linktree Free cannot sell paid products, and its 12% fee applies only to inbox tips and Pay to Unlock files (linktr.ee/s/pricing, November 2026). Stan’s help center lists a custom domain on its Creator Max plan (help.stan.store, updated November 3, 2026).
This guide compares both tools on the numbers that decide the choice: what each plan costs, which plan you need to sell, what removing the branding costs, and which features sit on which tier. Every figure was checked against Stan’s help center and Linktree’s pricing page and help center on November 13, 2026.
Key Takeaways
- Stan Store has no free plan. Creator costs $29 a month or $300 a year, and Creator Pro costs $99 a month or $948 a year, both after a 14-day trial (help.stan.store, November 2026).
- Both charge 0% platform fees on product sales once you are on a plan that sells. Stripe or PayPal processing applies on both.
- Linktree sells paid products from Pro. Free and Starter can offer only free products, courses and bookings (linktr.ee/s/pricing, November 2026).
- Removing branding costs far more on Stan. It needs Creator Pro at $948 a year; on Linktree it comes with Pro.
- Stan lists custom domains on Creator Max at $299 a month, which it says is not yet released to every creator. Linktree’s help center says it does not support custom domains.
Stan Store vs Linktree at a glance
Stan Store is built around a checkout. The page itself is a storefront, and every block is a product, a booking or a lead magnet. Linktree is built around links. Selling arrived later, as blocks on a page that still works as a link hub. That difference shows up in every row below.
| Stan Store | Linktree | |
|---|---|---|
| Free plan | No, 14-day trial | Yes, no time limit |
| Entry paid plan | Creator, $29/mo or $300/yr | Starter, $9/mo or $7/mo yearly |
| Plan you need to sell paid products | Creator | Pro, $17/mo or $14/mo yearly |
| Platform fee on product sales | 0% | 0% on Pro and Premium |
| Payment processing | Stripe or PayPal fees | Stripe, 2.9% + $0.30 per sale |
| Remove the tool’s branding | Creator Pro, $99/mo or $948/yr | Pro |
| Courses | Creator | Pro and Premium |
| Paid bookings | Creator | Pro and Premium |
| Memberships and community | Creator | Paid communities, US only |
| Email broadcasts and flows | Creator Pro | Mailing-list integrations on Pro |
| Instagram auto-DM | AutoDM on Creator | Auto-replies on every plan, 1,000 a month on Free |
| Ad pixels | Creator Pro (Meta, Google, Pinterest, TikTok) | Not compared |
| Custom domain | Creator Max, $299/mo, not yet released to all | Not supported |
Sources: help.stan.store, linktr.ee/s/pricing and linktr.ee/help, November 2026. Linktree prices are US pricing and vary by country. Check your own region before you budget.
How much does each one cost?
Stan Store pricing
Stan has two public plans. Creator costs $29 a month billed monthly or $300 a year billed yearly. Creator Pro costs $99 a month or $948 a year. Both start with a 14-day trial, and you can sell during the trial. Stan’s help center answers “is there a free plan” with “Not at the moment” (help.stan.store, November 2026).
A third plan, Creator Max, is listed in Stan’s help center at $299 a month. It adds a custom domain, and Stan says it has not yet been released to all creators (help.stan.store, November 2026).
Linktree pricing
Linktree has four creator plans: Free, Starter, Pro and Premium. In the US, Starter costs $9 a month or $7 a month yearly, Pro $17 or $14, and Premium $35 or $30. Pro and Premium include a 7-day free trial (linktr.ee/s/pricing, November 2026). For the full tier breakdown, see is Linktree free.
What a year costs, at the plan that sells
| Goal | Stan Store | Linktree |
|---|---|---|
| Sell paid digital products | Creator, $300/yr | Pro, $168/yr |
| Sell and remove branding | Creator Pro, $948/yr | Pro, $168/yr |
| Use your own domain | Creator Max, $299/mo | Not offered |
Yearly billing, US prices, November 2026. Linktree Pro is $14 x 12 = $168.
The gap is widest on branding. If a clean page with no tool logo matters to you, Linktree reaches it at the plan that sells; Stan needs its $99 tier.
Which one has lower fees?
Neither takes a cut of product sales on the plans that sell. Stan charges 0% on every plan. Linktree charges 0% Linktree fees on Pro and Premium. Both pass on payment processing: Linktree’s help center lists Stripe at 2.9% + $0.30 per sale, so a $20 product nets $19.12 before tax (linktr.ee/help, November 2026).
The fees that do differ are smaller ones. On Linktree Free, inbox tips and Pay to Unlock files carry a 12% fee, which drops to 0% on paid plans (linktr.ee/s/pricing, November 2026). Partner earnings, such as affiliate commissions, cost $0.25 per payout on every plan.
So the real cost question is the flat monthly price, not a percentage. Stan’s Creator plan costs $12 a month more than Linktree Pro on monthly billing ($29 against $17), and it includes more selling tools at that price.
Where Stan Store is the better fit
Stan is the better fit when selling is the main job of your page. The $29 Creator plan already includes a course builder, calendar bookings, recurring subscriptions, a community, lead magnets with email collection and AutoDM for Instagram (help.stan.store, November 2026). Creator Pro adds what a full funnel needs: upsells and order bumps, discount codes, payment plans, Afterpay and Klarna, affiliate management, email broadcasts and ad pixels.
If you run coaching calls or sell a course, Stan covers the page, the checkout and the follow-up email in one tool. Our guide to selling digital products from your link in bio covers pricing and product setup for either tool.
Where Linktree is the better fit
Linktree is the better fit when your page is mostly links, and selling is occasional or still ahead of you. The Free plan has no time limit, unlimited links, email and phone sign-ups and 1,000 Instagram auto-replies a month. When you start selling, Pro adds paid products, courses and bookings at 0% Linktree fees, plus branding removal (linktr.ee/s/pricing, November 2026).
Linktree also points to recognition. Its pricing page says Linktree is “even used in” the official profiles of Instagram, TikTok and Facebook. For a creator who wants a familiar link that visitors trust, that counts.
Stan Store vs Linktree by goal
Stan Store vs Linktree is easier to settle by your main goal than by feature lists. Each row names the cheapest plan that does the job, on monthly billing, from the two help centers and Linktree’s US pricing page.
| Your main goal | Pick | Plan |
|---|---|---|
| Sell coaching calls or a course | Stan Store | Creator, $29 a month |
| Sell a digital product now and then | Linktree | Pro, $17 a month |
| Share links with no monthly bill | Linktree | Free |
| Run email flows, upsells and order bumps | Stan Store | Creator Pro, $99 a month |
| Earn commissions on other brands’ products | Linktree | Affiliate products, currently US only |
| Let other people sell your products for a commission | Stan Store | Creator Pro, $99 a month |
| Use your own domain | Stan Store | Creator Max, $299 a month, not yet released to all |
Affiliate marketing splits the two tools cleanly. Linktree lets you earn affiliate commission from your own affiliate links or from products in its curated marketplace, and its pricing page says this is currently US only. Stan’s Affiliate Share works the other way round: it lets other people promote your products for a commission you set. Stan’s help center says it is “only available on the Creator Pro plan”, and an affiliate can join with a free Affiliate Only account.
How to switch from Linktree to Stan Store
Moving takes one sitting if you do it in this order.
- Start the Stan trial. It runs 14 days on either plan, and you can cancel during it to avoid a charge.
- Connect Stripe or PayPal. Stan’s help center says you can start earning as soon as one is connected, even during the trial.
- Rebuild your products in Stan. Copy prices and files, then check every product on your phone.
- Change the link in each bio. On Instagram, go to Edit profile, then Links.
- Redirect the old page. On Linktree Starter and up, a redirect sends every visitor to one link, so people who tap an old Linktree link land on your store.
Going the other way, rebuild the products on Linktree Pro first, because paid products need Pro.
What neither one is built for
Both tools are built for the person who taps your link. In 2026 a second reader arrives on that page: ChatGPT, Perplexity and other AI assistants read creator pages to answer “who is this person and what do they sell”. They read labels, text and structured data, so how a page describes your offer matters. See how AI search changed the link in bio for what those systems look for.
Two other questions sit outside both tools’ main focus. Does your newest post sit at the top of the page without you editing it? And can you see which post drove the sale? Our guide to post attribution for creators explains how that tracking works.
A third option: a page for people and AI
More.You is an AI-native link in bio platform, built for both readers. More.You publishes this blog and competes with these tools, so every number below names its source. Every page ships an llms.txt file, an agent manifest and structured data generated from its blocks, so AI agents can read your products, events and FAQ. On Pro, auto-pin puts your newest post at the top for a set window, and attribution ties clicks back to the post that drove them.
The Free plan is free forever with every block type. Pro costs $5 a month billed yearly or $7 monthly and adds auto-pin, attribution, a custom domain and no branding (more.you/pricing, November 2026). If you are moving from Linktree, our More.You vs Linktree comparison lists the differences, and import brings your links across from the old URL. Create your More.You page on the Free plan and add a product block for each offer. Each block opens the store where you already sell in one tap, and the page turns it into Product structured data for AI agents.
FAQ
Is Stan Store better than Linktree?
Stan Store is better for selling courses, coaching and digital products, because its $29 Creator plan includes a checkout, bookings, memberships and email collection. Linktree is better for a free link page with occasional sales from Pro. Both charge 0% platform fees on the plans that sell.
Does Stan Store have a free plan?
No. Stan’s help center says there is no free plan “at the moment”. Every account starts with a 14-day trial, and you can sell during it. After the trial, Creator costs $29 a month or $300 a year (help.stan.store, November 2026).
Does Linktree take a percentage of sales?
Not on product sales from Pro and Premium: the Pro plan lists selling with 0% fees. Stripe’s 2.9% + $0.30 applies to every sale, and partner earnings such as affiliate commissions cost $0.25 per payout. On Free, inbox tips and Pay to Unlock files carry a 12% fee, and paid products are not available (checked November 2026).
Can I use Stan Store and Linktree together?
Yes. Some creators keep Linktree as the link in their bio and add their Stan Store as one of the links. It works, but every buyer takes one extra tap before the checkout. If you sell most days, putting the store directly in your bio is simpler.
Can I use a custom domain on Stan Store or Linktree?
Stan lists a custom domain on its Creator Max plan at $299 a month, which it says is not yet released to all creators. Linktree’s help center says Linktree does not support custom domains (checked November 2026).
Sources
- Stan Store help center, Creator vs Creator Pro (help.stan.store, November 2026)
- Stan Store help center, custom domain and Creator Max (help.stan.store, November 2026)
- Stan Store help center, removing Stan branding (help.stan.store, November 2026)
- Stan Store help center, the 14-day trial and selling during the trial (help.stan.store, November 2026)
- Stan Store help center, Stan, Stripe and PayPal transaction fees (help.stan.store, November 2026)
- Stan Store help center, Affiliate Share FAQ (help.stan.store, November 2026)
- Linktree pricing page, US plan prices, plan cards and FAQ (linktr.ee/s/pricing, November 2026)
- Linktree help center, paid plan features and bookings (linktr.ee/help, November 2026)
- Linktree help center, selling digital products (linktr.ee/help, November 2026)
- Linktree help center, transaction and processing fees (linktr.ee/help, November 2026)
- Linktree help center, custom domains (linktr.ee/help, November 2026)
- Instagram Help: Add a website to your Instagram profile
- More.You pricing, AI-readable pages and Auto-Pin (more.you/pricing, more.you/features/ai-native-pages and more.you/features/auto-pin, November 2026)
Platform rules and prices checked November 2026.
