hoobe vs Linktree, written hoo.be vs Linktree on the brand’s own pages, is a choice between a creator page built around shopping picks and talent rosters, and Linktree, the general-purpose standard. hoo.be costs $0, $9.99 or $29.99 a month and keeps 9%, 5% or 0% of tips and sales by plan. Linktree costs $0 to $35 a month on US pricing and sells paid products from Pro at 0% Linktree fees (hoo.be and linktr.ee, November 2026).
Both tools are free to start, and both give you unlimited links. The differences show up when money moves through the page, when the footer logo starts to matter, and when one manager runs pages for a whole roster.
This guide compares hoo.be, which many people search for as “hoobe”, with Linktree on price, fees, branding, shopping, analytics and agency tools. Every figure comes from each tool’s own pricing page, help center or terms in November 2026. If the format is new to you, start with what a link in bio is.
Key Takeaways
- hoo.be removes its branding for less. Pro at $9.99 a month drops hoo.be branding; Linktree hides its footer from Pro, $17 a month on US pricing.
- The fees work in opposite directions. hoo.be keeps 9% on Free, 5% on Pro and 0% on Premium. Linktree sells at a price only from Pro, at 0% Linktree fees.
- Custom domains are a hoo.be Premium feature. Linktree’s help center says it doesn’t support custom domains on any plan.
- Linktree publishes longer analytics. History runs from 28 days on Free to all time on Premium.
- Both serve agencies. hoo.be has a roster dashboard with claim links; Linktree’s team plans start at $49 a month billed annually on US pricing.
hoo.be vs Linktree at a glance
hoo.be is a link in bio page for influencers and talent agencies, with tabs for links, a shop of product picks and a feed. Its homepage features pages for Pitbull, Alix Earle and Neil Patrick Harris. Linktree is the general-purpose standard, with a checkout for digital products, courses and bookings from Pro.
| hoo.be | Linktree | |
|---|---|---|
| Free plan | $0: unlimited links, tip jar, basic analytics, up to 2 draft pages | $0: unlimited links, 28 days of analytics |
| Paid plans, monthly billing | Pro $9.99, Premium $29.99 | Starter $9, Pro $17, Premium $35 (US) |
| Platform fee on sales and tips | 9% Free, 5% Pro, 0% Premium | 0% Linktree fee on paid products from Pro; 12% on Free inbox tips |
| Payment processing | Stripe fees deducted | Stripe 2.9% + $0.30 per purchase |
| Remove the logo | Pro, $9.99 | Pro, $17 |
| Custom domain | Premium, $29.99 | Not supported |
| Shop | Shop and Feed tabs on Premium | Checkout for digital products, courses and bookings from Pro |
| Analytics | Basic on Free, advanced from Pro | 28 days to all time, by plan |
| Social post scheduling | 1, 3 or 30 posts a month per platform | Premium |
| Agencies | Roster dashboard and claim links | Team plans from $49 a month billed annually |
Sources: hoo.be/pricing, hoo.be/terms, hoo.be/for-agencies, linktr.ee/s/pricing and linktr.ee/help, November 2026. Linktree figures are US pricing and vary by country.
How much does hoo.be cost compared with Linktree?
hoo.be has three plans: Free at $0, Pro at $9.99 a month and Premium at $29.99 a month, billed monthly, with a yearly option labeled “6 months free”. Linktree has four on US pricing: Free, then Starter at $9, Pro at $17 and Premium at $35 a month, or $7, $14 and $30 a month billed yearly.
The steps line up unevenly. Linktree Starter at $9 adds scheduled links, redirects and 90 days of analytics but keeps the footer, while hoo.be Pro at $9.99 removes branding and cuts the fee to 5%. Linktree’s logo removal and paid selling both start on Pro at $17.
hoo.be’s pricing page shows Pro and Premium with a $1 first month, then the listed price (hoo.be/pricing, November 2026). Two notes before you budget. hoo.be’s terms say it may test different prices and offers with different users, so confirm the figure at checkout. Linktree prices vary by country: from Europe its paid tiers show €6.75, €15 and €32 monthly (linktr.ee/s/pricing, November 2026). Our guide to Linktree’s free plan and paid tiers covers each tier.
Which takes less of your sales, hoo.be or Linktree?
Your product and your sales volume decide it. hoo.be’s platform fee is 9% on Free, 5% on Pro and 0% on Premium, and its terms apply it to tips and other sales through hoo.be. Linktree’s checkout for digital products, courses and bookings starts on Pro, at 0% Linktree fees. Stripe’s processing fee applies on both.
Inside hoo.be, the cheapest plan changes with volume. Below about $250 a month through your page, Free’s 9% costs less than Pro. Between $250 and $400, Pro is cheapest, and above $400, Premium’s flat $29.99 wins. These are our calculations from hoo.be’s listed prices and fees.
On Linktree, Free and Starter can offer free products, courses and bookings only, and Free pays 12% on inbox tips. Direct sales pay Stripe 2.9% + $0.30 per purchase on every plan (linktr.ee/help, November 2026). On hoo.be, earnings become eligible for payout 30 days after a transaction (hoo.be/terms, November 2026).
Which is better for shoppable content and affiliate links?
hoo.be is built around shopping picks. Its Shop tab gathers products from Amazon, ShopMy, Shopify and other stores into one grid with pictures and prices, and the Shop and Feed tabs sit on Premium. Linktree connects Shopify, Spring and Bonfire stores on every plan and runs an affiliate marketplace for US creators.
Live hoo.be pages place ShopMy collections, Amazon storefronts and Shopify products side by side, which suits influencers who earn through several storefronts. Our ShopMy, LTK and Amazon comparison covers their commissions.
On Linktree, your affiliate links “keep 100% of commissions” from Pro, where the Amazon affiliate link app also starts. On its own marketplace, Linktree keeps a percentage of the commission (linktr.ee/help, November 2026).
Which has better analytics?
Linktree publishes clearer analytics limits. History runs 28 days on Free, 90 on Starter, 365 on Pro and all time on Premium. Premium adds data export. Pro adds Google Analytics and a Meta Pixel, and Linktree’s Meta Pixel guide says the setup takes a Pixel ID and a Conversions API token (linktr.ee/help, November 2026). hoo.be lists basic analytics on Free and advanced analytics on Pro and Premium, with no history window stated on its pricing page.
For managers, hoo.be’s agency dashboard shows views and clicks across a whole roster (hoo.be/for-agencies, November 2026). Linktree’s team plans include unified analytics too.
A practical test: decide which question you ask most. If it is “which post sent this click”, look at how each tool reports the source. If it is “how did the whole roster do this week”, the agency views matter more than the history window. Our guide to tracking link in bio clicks lists the numbers worth tracking.
Which is better for agencies and talent managers?
hoo.be’s agency tools are built around talent rosters. A manager builds every creator’s page from one dashboard, sends each creator a claim link to edit their own page, and keeps oversight with admin and member roles. hoo.be says its Free plan covers one creator and its top tier is unlimited, but it doesn’t publish agency prices.
Linktree prices its team plans in public. Growth costs $49 a month billed annually for nine Linktrees, one Premium Linktree, bulk edits, unified analytics and team roles. Scale costs $199 a month billed annually for 50 Linktrees and five Premium Linktrees. Both start with a 14-day trial (linktr.ee/s/pricing, November 2026, US pricing).
The page each creator gets matters as much as the dashboard. Our guide to the link in bio for influencers lists the blocks brands check first.
hoobe vs Linktree by creator type
Pick by the job your page must do, then check each fee at your own sales volume.
| If you are | Start with | Why |
|---|---|---|
| An influencer with shopping picks | hoo.be Pro | Shop tab, 5% fee, no logo, $9.99 |
| A creator selling a course | Linktree Pro | Checkout at 0% Linktree fees, $17 |
| A manager of many creators | hoo.be or a Linktree team plan | Roster dashboard or published team prices |
| A creator testing the idea | Either Free plan | Both cost $0 with unlimited links |
Prices from hoo.be/pricing and linktr.ee/s/pricing, November 2026, Linktree in US dollars.
Where hoo.be wins
hoo.be removes its branding for less: $9.99 a month on Pro, against $17 for Linktree Pro on US pricing. The free footer is visible, too. Every hoo.be page we opened in November 2026, including celebrity pages from its homepage, ended with a “Create your hoo.be” line.
Two features sit lower on hoo.be’s ladder. Premium connects a custom domain, which Linktree doesn’t support, and runs up to five profiles. Every hoo.be plan schedules social posts, from one a month per platform on Free to 30 on Premium, while Linktree lists social scheduling on Premium.
The page shape fits influencers. Links, Shop and Feed tabs, music releases and event tickets share one page, and the roster dashboard covers one creator on Free. hoo.be says more than 1.5 million creators use it (hoo.be/for-creators, November 2026).
Where Linktree wins
Linktree fits better if you sell your own products from the page. Pro includes a checkout for digital products, courses and bookings at 0% Linktree fees for $17 a month, $12.99 less than hoo.be’s 0% plan. Pro and Premium come with a 7-day free trial.
It also gives you longer analytics and wider reach. Linktree says it has more than 70 million users, and every paid plan shows QR code scan counts (linktr.ee/s/pricing and linktr.ee/help, November 2026).
Published team prices and 14-day trials let an agency test before a sales call. Agencies that price by profile can also weigh Campsite.bio against Linktree. If neither tool fits, these Linktree alternatives compare the wider field.
A third option: More.You
More.You publishes this blog and competes with these tools, so every number below names its source. More.You is a link in bio page built for two readers. People tap your link, and AI assistants read it to answer “who is this creator and what do they sell”. Every page ships an llms.txt file, an agent manifest and structured data from its blocks.
On selling, a product block shows a product, links to where it sells and adds Product structured data. For a checkout on the page, Linktree Pro covers it, and hoo.be includes a tip jar on every plan.
Auto-Pin and attribution are on Pro. Auto-Pin moves a scheduled post’s link to the top of your page when the post goes live, and attribution ties each click to the post that sent it. See our More.You vs Linktree comparison.
How to switch between them
Links move by hand in minutes on any of these tools. Follow these steps in order:
- Export anything you sell and any contact list first. Keep a copy of your link list and every link title.
- Open your Instagram profile, choose Edit profile, then Links, and note which link your bio shows now.
- Rebuild the page in the new tool and open every link once on your phone.
- Update your bio link on every platform on the same day, so no profile points at the old page.
- Keep the old page live for a week, and check the click counts on both before you delete it.
Linktree Premium can export insights as a CSV, so save that file before you close the old page (linktr.ee/help, November 2026). On More.You, paste your hoo.be or Linktree URL into import. It proposes your header, avatar, socials and links, and writes nothing until you confirm each item.
Your bio link is read by people and by AI. Create your More.You page on the free plan and compare it with your current page side by side.
FAQ
Is hoo.be free?
Yes. hoo.be’s Free plan costs $0 with no time limit and includes one profile, unlimited links, basic analytics, a tip jar and one scheduled post a month per platform. It keeps a 9% platform fee on tips and sales, and shows hoo.be branding until Pro at $9.99 a month (hoo.be/pricing, November 2026).
Is hoo.be better than Linktree?
For influencers who earn through shopping picks, and for agencies running a roster, hoo.be fits closely and removes its branding for less. For creators who sell digital products, courses or bookings from the page, or who need long analytics history, Linktree fits better. Both are free to test.
Does hoo.be take a cut of sales?
Yes, below Premium. hoo.be lists a 9% platform seller fee on Free, 5% on Pro and 0% on Premium. Its terms add that Stripe’s processing fees come out before your earnings, which become eligible for payout 30 days after a transaction (hoo.be/terms, November 2026).
Can you use a custom domain on hoo.be or Linktree?
On hoo.be, yes. Custom domains are a Premium feature at $29.99 a month, for addresses like links.yourname.com. Linktree’s help center says it doesn’t support custom domains on any plan. Every page uses a linktr.ee address, and Starter and up can redirect visitors to your own site (linktr.ee/help, November 2026).
Sources
- hoo.be pricing page, plans, seller fees and feature table (hoo.be/pricing, November 2026)
- hoo.be terms of service, platform and processing fees, payouts and pricing (hoo.be/terms, November 2026)
- hoo.be for creators and for agencies pages (hoo.be/for-creators and hoo.be/for-agencies, November 2026)
- hoo.be homepage and nine live creator pages, footer line (hoo.be, November 2026)
- Linktree pricing page, US and European prices, team plans and feature table (linktr.ee/s/pricing, November 2026)
- Linktree help center, transaction and processing fees (linktr.ee/help, November 2026)
- Linktree help center, custom domains (linktr.ee/help, November 2026)
- More.You AI-native pages (more.you/features/ai-native-pages, November 2026)
- More.You bio page blocks, auto-pin and attribution (more.you/features/bio-page-blocks, more.you/features/auto-pin and more.you/features/analytics-attribution, November 2026)
Platform rules and prices checked November 2026.
